Lighthouse Canton - Assistant Vice President - Marketing

AVP - Marketing Manager

Reports to: Vice President - Marketing

About Lighthouse Canton:

Lighthouse Canton is a global investment institution providing Wealth and Asset Management to Institutional Investors and Private clients. Our Wealth management business serves Ultra-high net worth individuals, families and family offices across their investment, estate, tax and philanthropic needs.

The Asset management business has strong internal product capabilities investing through multiple strategies in real estate private equity, venture capital, venture debt, direct lending, public equities, and global macros. Lighthouse Canton has offices in Singapore, Dubai and various locations across India, with an upcoming office in London.

We believe in hiring smart and curious people with the highest integrity. We offer talented professionals an opportunity to grow in a collaborative environment, surrounded by driven colleagues and the opportunity to make an impact from the first day in the organization.

Job Description:

We are in an exciting phase of growth, and we are seeking a Growth Marketing Specialist to scale and contribute to the marketing strategy for the company.

You are passionate about storytelling, brand building and running compelling campaigns to generate leads, engage audiences and retain clients.

You will be overseeing omni-channel marketing campaigns to scale our growth and capture new business, working closely with senior management and stakeholders to deliver effective and impactful results.

Key Responsibilities:

- Develop and execute a multi-channel growth marketing strategy to increase brand awareness and capture new business in India.

- Run comprehensive marketing campaigns across online and offline channels to acquire and nurture leads and grow pipelines.

- Collaborate with senior stakeholders, managing and reporting on marketing communications and campaigns.

- Manage relationships with external agencies and partners to enhance marketing initiatives and extend reach.

- Localise global campaigns, ensuring efficient delivery and execution of marketing projects while optimizing internal resources.

- Drive innovation in marketing tactics and channels, continuously testing and adapting strategies to maintain a competitive edge.

- Optimize for efficiency and scale, focusing on priorities that drive growth.

Experience, requirements and skills you can bring to us:

- 8-10 Years of Experience in B2B marketing campaigns in fintech, finance, asset and wealth management, private banking, or investment banking.

- Strong Business Acumen and a commercial mindset.

- In-Depth Knowledge of paid media, digital marketing strategies, marketing automation, email marketing, and lead management.

- Experience Working with Sales Teams, ensuring effective lead follow-up and strategic collaboration.

- Strong Organization and Project Management Skills to handle multiple projects simultaneously.

- Understanding of Financial Services and various financial instruments.

- Fluent in English

Proactive and Resourceful, willing to challenge processes to improve marketing effectiveness will be an added advantage