Lifesight - Lead - Marketing
Posted 3 days ago
Posted 3 days ago
4.3
9+ Reviews
Lead - Marketing
Description:
Location: Lifesight Innovation Hub Bengaluru, KA, India.
Working Model : Work From Office (5 days).
About us:
Factori.ai is the RealWorld Intelligence Cloud for enterprises who use external physical world data and insights to make better decisions.
We transform signals from the physical worldevents, weather, traffic, mobility, economics, property, retail sales indices, and market/brand attentioninto easily consumable external data solutions that can be used for a variety of use cases.
We deliver through APIs, cloud data shares, and marketplaces and support GIS distribution.
Our privacyfirst approach and trusted methodologies make us procurementready for the worlds most demanding data teams.
Roles & Responsibilities:
- Were hiring a Lead Marketing to own category creation, product marketing, demand generation, and partner/marketplace marketingfrom narrative to revenue pipeline.
- You will position Factori as the leading real-world intelligence data provider for external signals and forecasting, build a lean team, and create a repeatable motion that turns trials PQLs PoVs wins, while reinforcing our trust and privacy leadership.
What you will do:
- Harness our position in the location intelligence industry to drive demand for our data solutions and future product roadmap.
- Translate complex data/ML products designed for enterprise data teams into crisp positioning and proofdriven stories.
- Build a content engine (notebooks, ROI models, case studies) that converts quickly.
- Orchestrate marketplaces, partners, and ABM to create predictable pipelines.
- Champion our trust narrative (privacy, provenance, data quality, SLOs).
Category, Positioning & Messaging:
- Define and own the RealWorld Intelligence category and value pillars: Accuracy, Trust/Safety, Speed to value, Explainability, Procurementnative.
- Build persona/vertical messaging (Data/ML leaders, Operations, CIO/Sec, Developers) and objection handling (privacy/leakage, we already have events/weather, well build it).
Product Marketing (PMM):
- Plan and execute launches for our data feeds, APIs and platform products.
- Produce collateral that moves deals: solution briefs, onepagers, decks, demos, calculators, and How to Buy (marketplaces, clean rooms).
Demand Generation & Growth Ops:
- Own the funnel: trial PQL PoV win; instrument and optimize conversion rates, and payback.
- Run multichannel marketing programs: SEO on technical topics, LinkedIn, webinars/workshops, newsletters, performance/retargeting (developerfriendly), and email nurtures.
- Stand up ABM for enterprise ICPs; partner tightly with SDR/AE on intent signals and PoV acceptance criteria.
Marketplace & Partner Marketing:
- Optimize marketplace listings for conversion; drive private offers and cosell motions with partners; manage MDF/comarketing calendars.
- Coordinate GIS channels (Esri/CARTO) with clear solution stories and Transfer to warehouse playbooks.
Trust, Brand & Communications:
- Operate the Trust Center narrative across web, docs, and sales assets (coverage maps, quality flags, provenance, incidents/SLOs).
- Build analyst/press relationships; secure quotes, coverage, and case studies with measurable ROI.
Sales & Customer Enablement:
- Deliver talk tracks, battlecards, competitive briefs, discovery guides, and the PoV sales kit.
- Partner with CS on adoption/expansion campaigns.
Team, Budget & Martech:
- Hire, mentor, and lead a lean team: PMM/Content, Growth Ops, Design/Brand.
- Own the stack CRM, attribution, website, analytics, budgets, and vendor/agency relationships.
What You Should Have:
MustHaves:
- 5-7 years in B2B marketing with 24+ years leading PMM/Growth as a playercoach in an earlystage or growth stage tech company.
- Proven success marketing APIs or data products to data scientists, ML engineers, analytics leaders, and operations stakeholders.
- Hands-on experience with cloud marketplaces (Snowflake, Databricks, AWS ADX): listings, trials, and private offers; partner comarketing.
- Demonstrated ability to ship technical content that converts (notebooks, tutorials, ROI calculators, case studies) and to drive trial PQL PoV motions.
- Working fluency with timeseries/forecasting concepts (MAPE/WAPE, exogenous features, prediction intervals) and developerfirst DX.
- Metricsdriven operator: funnel analytics, attribution, experimentation/AB testing, forecast and budget ownership.
- Excellent written and verbal storytelling; comfortable explaining privacy, data quality, and provenance plainly.
- Lowego collaborator who partners tightly with Product, Sales/SE, CS, and Partnerships.
Heres what you can expect:
- Early impact Help shape the tech stack and build products from the ground up.
- Agile culture Small teams, zero bureaucracy.
- Great benefits Competitive pay, health insurance, daily breakfast, weekday lunches, Friday team lunch, Fun OClock Fridays, and unlimited coffee, tea & snacks.
How to apply:
- If this sounds like you, apply now at recruitment@lifesight.io.
Wed love to hear from you!
For more information visit https://www.factori.ai/.
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