Company Overview:

Lifelong Online is a leading digital-first consumer durables brand (~250 employees) with strong presence across e-commerce & Q-commerce marketplaces and direct-to-consumer channels. We play across a variety of categories such as Kitchen Appliances, Massagers, Sports & Fitness, Home Improvement, Electronics & others.

Role Overview:

We are looking for a high-potential, analytical, and execution-oriented Associate to work closely with the Category Manager (Business Head) and support delivery of profitable growth across a large and complex product portfolio. Each category operates like a business with its own P&L, with 100+ SKUs sold across multiple e-commerce and quick-commerce platforms. This role focuses on bringing financial discipline, portfolio-level thinking, and structured problem solving to help the Category Manager optimise where and how the business invests time, capital, and effort.

This is a generalist business role at the intersection of analytics, finance, and operations - ideal for someone who wants hands-on exposure to managing a scaled consumer product portfolio.

Key Responsibilities

1. Portfolio & P&L Performance Analysis

- Analyse SKU Channel level P&L using data and dashboards provided by central analytics teams

- Track sales, costs, discounts, logistics, and contribution margins across the portfolio

- Identify underperforming SKUs, margin leakage, and capital inefficiencies within the category

Dashboard creation and maintenance is handled centrally; this role focuses on interpretation, insight, and decision support.

2. Profitable Portfolio Management

- Support the Category Manager in making portfolio-level decisions, including:

- Where to double down vs rationalise SKUs

- Improving unit economics and contribution margins

- Optimising platforms mix and channel profitability

- Analyse and optimise key cost heads at a SKU level (e.g. sourcing costs, logistics, packaging, platform fees, marketing costs) by understanding their underlying drivers

- Identify structural cost-reduction and efficiency opportunities and build clear, data-backed business cases

- Evaluate business trade-offs using data (growth vs margin, scale vs efficiency) and prioritise initiatives with the highest return

3. Insight-to-Execution Ownership

- Convert analytical insights into clear action plans

- Work cross-functionally with category, supply chain, sourcing, and marketing teams to drive execution

-Track outcomes of initiatives and quantify business impact

- Act as a thought partner to the Category Manager on ongoing performance and structural improvements

What We're Looking For - Experience & Background

- 2 - 4 years of experience in:

- Consumer internet / D2C / e-commerce businesses

- Consulting or analytics roles

- Category operations, revenue, or portfolio management roles

- Distributor or platform-side portfolio management

- Prior finance experience is not mandatory

Skills & Mindset:

- Strong analytical and structured problem-solving ability

- Comfort working with financial and operational data

- Strong Excel skills for ad-hoc and deep-dive analysis

- Ability to think at both SKU-level detail and portfolio-level impact

- High ownership mindset and bias toward execution

- Comfortable working in ambiguity and with multiple stakeholders

Why This Role Is Interesting

- Direct exposure to profit-focused portfolio management

- Work closely with business heads driving large-scale categories

- Learn how unit economics and cost structures are managed in a scaled consumer business

- Opportunity to influence real decisions, not just analyse them