About Encompass (ScaleSauce):

Encompass Design India Limited (ScaleSauce), a publicly listed company, is a House of Brands focused on building high-impact premium D2C brands. Our current brands span across home, lifestyle, and gourmet food categories.

The current brand portfolio includes:

Stoa Paris - A premium home and lifestyle brand offering French-inspired bedsheets, comforters, and home dcor, focused on modern design, comfort, and quality materials.

SmallBatch - A gourmet food brand offering chef-crafted, small-batch sauces and condiments designed to bring premium dining flavours into everyday meals.

Quirkloom - A bold, youth-focused lifestyle brand offering personality-driven home and lifestyle products designed for modern, expressive spaces.

Role Overview:

We are looking for a Lifecycle Lead to own and scale customer retention, engagement, and lifecycle growth across our D2C brands. This role is ideal for someone with a strong analytical and engineering mindset who understands how to build automated customer journeys, optimize retention funnels, and drive repeat revenue through data-led interventions.

The candidate should have prior experience working with a D2C brand in a lifecycle/CRM/retention role, with hands-on exposure to CRM platforms, WhatsApp marketing, and multi-channel customer engagement ecosystems.

Key Responsibilities:

Lifecycle & Retention Strategy:

- Own end-to-end lifecycle marketing strategy across acquisition-to-retention funnels.

- Design and optimize customer journeys across onboarding, activation, engagement, repeat purchase, and reactivation stages.

- Improve retention metrics including repeat rate, LTV, churn reduction, and customer engagement.

CRM & Automation:

- Manage and optimize CRM platforms and marketing automation tools.

- Build automated workflows, segmentation frameworks, and trigger-based communication journeys.

- Implement lifecycle experiments and continuously improve flows through testing and iteration.

Channel Management:

- Lead retention channels including:

- WhatsApp marketing

- Email marketing

- SMS

- Other emerging retention channels

- Ensure consistent and personalized communication across all customer touchpoints.

Cross-functional Collaboration:

- Collaborate with Performance Marketing, Creative, and brand teams to ensure lifecycle integration across the customer journey.

- Align lifecycle initiatives with brand campaigns, launches, and promotional calendars.

Ideal Candidate Profile:

- 4+ years of experience in Lifecycle Marketing / CRM / Retention roles.

- An engineering degree is mandatory, with preference for candidates who demonstrate strong analytical, systems-thinking, and data-driven problem-solving capabilities.

- Prior experience working with a D2C or consumer internet brand is preferred.

- Hands-on experience with CRM and automation tools (e.g., MoEngage, WebEngage, CleverTap, HubSpot, Klaviyo, etc.).

- Experience managing WhatsApp and conversational commerce platforms.

- Strong understanding of customer funnels, segmentation, and lifecycle metrics.

- Comfortable working in a fast-paced, experimentation-driven environment.