Licious - Senior Brand Manager - Raw & Fresh

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends.

We pride ourselves on being India's most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!.

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on..

About the opportunity :

- Own Licious' biggest business engine - and build it for the next phase of growth.

- This is not just a brand custodian role

- You are the P&L-adjacent brand lead responsible for solving real market problems: driving new trials, increasing frequency, expanding category adoption, and deepening emotional affinity.

- You'll lead from the customer back, and overall brand and business forward.

What makes the role meaty?.

- Owning the category-led brand strategy across Chicken, Mutton, Fish & Seafood - for both online and offline.

- Solving for penetration and frequency by defining need-based, occasion-specific propositions.

- Co-owning business KPIs: funnel drop-offs, repeat, attach rates, and O2+ conversion.

- Developing performance and brand campaigns - from insight to brief to post-analysis.

- Leading cross-functional collaboration with category, CRM, creative, social, retail ops.

- Tracking and diagnosing category performance; own the plan to fix, grow, and scale.

We hope that you have:

- 7-10 years in consumer brand or category marketing (D2C or FMCG).

- Strong business acumen and hunger to solve real problems - not just make great ads.

- Bias for insight, rigour in planning, and full ownership of execution.

- Deep Passion for food, cultural nuances, and everyday customer decisions