Description:
- Lead SEO initiatives to improve website visibility, keyword rankings, and organic traffic across multiple properties.
- Handle content optimization, internal linking, backlink building, and technical improvements (site speed, crawlability).
- Use tools like GA4 and Search Console to analyze performance, track competitors, and adjust strategies accordingly.
- Drive topic/category expansion and optimize for platforms like Google Discover, Google News, and newsletters.
- Support audience growth through content syndication, email marketing, and social engagement strategies.
- Work with tech, content, and external stakeholders to implement SEO and business growth initiatives.
Skill Set Required:
- 2-5 years of proven SEO experience with success in driving traffic and improving rankings.
- Proficient in tools like Google Analytics, Search Console, SEMrush, Moz, and familiar with WordPress.
- Strong analytical and problem-solving skills with the ability to act on data insights.
- Excellent communication, collaboration, and project management abilities.
- Self-motivated and capable of handling multiple projects independently in a fast-paced environment
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