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Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Google Ads and Meta (Facebook/Instagram).
- Develop and implement strategies for lead generation and nurturing through paid campaigns.
- Manage and monitor campaign budgets, performance metrics, and ROI.
- Use AI and automation tools to enhance targeting, bidding, and creative performance.
- Collaborate with the content and design teams to ensure ad creatives align with campaign goals.
- Build automated lead funnels for nurturing prospects and improving conversion rates.
- Stay updated with the latest trends and algorithm updates in performance marketing.
Requirements:
- 4-5 years of experience in Performance Marketing / PPC / Lead Generation.
- Proven track record of managing successful campaigns on Meta Ads and Google Ads.
- Familiarity with AI tools for campaign management, creative generation, and analytics.
- Strong analytical mindset with proficiency in data-driven decision-making.
- Excellent communication and reporting skills.
Why Join Leverage Edu?
- Work on high-impact campaigns that directly drive business growth.
- Be part of an innovative, forward-thinking marketing team leveraging AI for smarter results.
- Competitive salary, performance incentives, and opportunities for career growth.
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