LetsBeco - Assistant Manager - Performance Marketing - D2C

Description:

About BECO.

BECO is a revolutionary home care brand dedicated to sustainability and eco-friendliness.

Our plant-based, bamboo-based products are highly effective and 100% chemical-free, offering environmentally conscious solutions without compromising on quality.

As a direct-to-consumer (D2C) brand, we are on a mission to make the world a better place, one home at a time.

What youll do?:

- Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels.

- Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate.

- Run A/B tests on creatives, copy, and targeting to continuously improve performance.

- Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals.

- Analyze campaign performance and turn data into clear, actionable insights.

- Identify and test new channels or formats to scale D2C acquisition and retention.

What were looking for?:

- 3-7 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands.

- Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics.

- Data-first mindset with a knack for optimization and experimentation.

- Comfortable working in a fast-paced, results-driven environment.

- Experience with email/SMS/WhatsApp marketing.

- Working knowledge of GA4, Mixpanel, or similar tools.

- Familiarity with Shopify and conversion funnel strategies.

Behavioral Traits that Matter?:

- Youre curious and self-driven always testing, learning, and tweaking.

- You have a strong bias for action you dont wait to be told, you try and test.

- You enjoy solving problems and are analytical by instinct.

- Youre collaborative and enjoy working with creative and product teams.

- You take ownership and accountability for outcomesnot just tasks.