Lenskart - Store Director
Description:
Title : Store Director
Reporting to : Area Operations Manager
Skip Level : CH/Zonal Manager
About Lenskart:
With a mission to give India a vision, Lenskart.com is India's fastest growing eyewear company. Lenskart's products include prescription eyewear, branded contact lenses and sunglasses, all equipped with the customers eye powers.
About the Role:
The Store Director is the business head of the store responsible for driving sales, ensuring operational excellence, delivering an outstanding customer experience, and building a high-performing team. This role combines strategic thinking with hands-on execution to make the store a benchmark for performance, customer delight, and brand representation.
Responsibilities:
Area: Activities expected to be performed by a Lenskart Store Director
Customer focus:
Driving Net Promoter Score:
- Greeting customers when they enter store and coaching the team to do the same
- Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
- Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
- Striving to have long lasting and fruitful relationships with each of our customers
Driving sales vs. plan:
- Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
- Developing a culture of high sales performance expectations, i.e. Sales Leadership
- Motivating and inspiring the field team to drive for results
- Assessing field capability and establish performance priorities at group level
People development (Attrition Control):
- Assisting in recruiting and selecting high potential staff
- Providing effective on-the-job training and guidance to team members making use of company training modules
- Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
- Evaluating the training needs of store associates and working closely with L&D department to execute the developmental plan
- Understanding the reasons for attrition and taking measures to control it
Cash & Inventory management:
- Monitoring cash reconciliation to ensure there is no mismatch of store funds
- Ensuring availability of required merchandise and services
- Conducting stocktakes regularly
- Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
- Performing the necessary quality checks for the new products
- Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer
Supervision:
- Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
- Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards
SOP adherence & implementation:
- Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
- Updating colleagues on business performance, new initiatives and other important issues
- Scheduling the teams shift timings to meet the stores business needs and demands
- Ensuring staffing levels are adequate to effectively operate the store
Store upkeep & maintenance:
- Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
- Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store
Personal attributes & competencies;
- Minimum qualification: Graduate, MBA Preferred
- Ability to act as a link between strategy and execution
- Ability to develop and inspire people to achieve their best
- Ability to build rapport and trusting relationships
- Ability to understand stated and unstated needs of the customer and offer solutions
- Clear communication and active listening skills
- Ability to adapt to a changing environment and openness to learn
- Proactive task ownership, result-orientation, and customer-orientation
- Ability to multitask and organize activities based on priority
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