Lead - Marketplace :

This role is for a brand leader who can build, grow, and scale a category while standing tall as the face of marketing.

Brand Leadership :

- Own the brand positioning, architecture, tone of voice, and long-term brand equity

- Define and drive brand strategy aligned with business and category growth goal

- Be the custodian of brand consistency across all consumer touchpoints

- Act as the confident face of marketing internally and externally

Category & Growth Ownership :

- Own category growth strategy across awareness, consideration, conversion, and retention

- Work closely with business, product, and sales teams to drive topline growth

- Use consumer insights, data, and market trends to unlock new growth opportunities

- Balance brand building with performance and revenue outcomes

Marketing Strategy & Execution :

- Lead integrated marketing planning across digital, offline, retail, partnerships, and media

- Own campaign ideation, execution, and performance tracking

- Drive efficiency and effectiveness of marketing spends

- Ensure marketing supports both short-term sales and long-term brand health

Content, Social & Copy :

- Set the content and storytelling direction for the brand

- Oversee social media strategy, growth, and engagement

- Guide copywriting across campaigns, packaging, digital assets, and retail

- Ensure content is insight-led, differentiated, and conversion-focused

Packaging & Visual Identity :

- Own packaging strategy and execution for lenses and related products

- Ensure packaging drives shelf impact, clarity, and premium brand perception

- Work with design, product, and regulatory teams to deliver best-in-class packaging

Visual Merchandising & Retail Sense :

- Bring strong VM sensibility across stores, kiosks, and retail formats

- Own in-store communication, displays, and brand visibility

- Ensure consistent brand storytelling from online to offline

Leadership & Collaboration :

- Build, mentor, and lead high-performing brand and marketing teams

- Collaborate cross-functionally with business, product, retail, and supply teams

- Present marketing strategy and performance confidently to leadership

What We Are Looking For :

- 8 to 12+ years of experience in brand and marketing leadership roles

- Experience in consumer brands, health, lifestyle, FMCG, or D2C preferred

- Proven track record of growing a category or brand at scale

Capabilities :

- Strong brand strategist with business mindset

- Deep understanding of core marketing fundamentals, not just content or social

- Excellent command over storytelling, copy, and creative judgment

- Strong growth orientation with comfort in data and performance metrics

- Sharp visual sense across packaging, VM, and consumer touchpoints

Personality & Mindset :

- Confident decision-maker who can own outcomes

- Can represent marketing with authority and clarity

- Consumer-obsessed, commercially sharp, and execution-focused

- Comfortable operating in fast-paced, high-growth environments