Reports To: Co-Founder & CEO

Location: On Site | Hybrid | Remote

Shift Timing: 05:30 PM to 02:30 AM IST (Monday - Friday)

Market Coverage: United States

AI PM Cohort Products weblink: https://maven.com/mahesh-yadav

LinkedIn Weblink: https://www.linkedin.com/company/mahesh-ai-pm-community/

Job Purpose:

The Growth & Revenue Lead is responsible for driving lead generation, learner acquisition, and enrolment growth for a cohort-based Agentic AI Product Management certification program hosted on Maven. The role supports a premium live learning product positioned around practical AI product management, hands-on workshops, and career advancement outcomes, and therefore requires strong capability in both growth marketing and consultative sales execution.

Duties & Responsibilities:

- Develop and implement marketing and sales plans to achieve enrollment, revenue, and cohort seat-fill targets for the program.

- Identify, attract, and convert prospective learners from the US market, including product managers, aspiring AI PMs, engineers, designers, and other technology professionals seeking career transition or upskilling opportunities.

- Manage the full sales funnel including lead generation, lead qualification, follow-up communication, counseling calls, objection handling, and final enrollment conversion.

- Execute and optimize campaigns across channels such as LinkedIn, email marketing, webinars, creator-led content, online communities, partnerships, and paid acquisition platforms.

- Collaborate with the founder to create effective messaging, campaign themes, launch plans, email sequences, webinar promotions, and conversion-oriented landing page inputs aligned with the course value proposition.

- Maintain prompt engagement with US-based leads by working a shift aligned to Pacific Daylight Time for business hours, specifically from 05:30 PM to 02:30 AM IST.

- Track and report key business metrics including lead volume, cost per lead, consultation bookings, conversion rates, customer acquisition cost, revenue contribution, and seat utilization per cohort.

- Maintain CRM systems, lead databases, follow-up workflows, and reporting dashboards to improve conversion efficiency and business visibility.

- Support brand-building and market credibility through testimonials, student success stories, LinkedIn-led visibility, live sessions, and community engagement initiatives.

- Continuously assess market response, campaign performance, and learner feedback to improve marketing strategy and sales effectiveness.

Required Qualifications:

- Mandatory Master's degree in Marketing, Business Administration, Communications, Management, or related field.

- 3+ years of relevant work experience in sales, business development, growth marketing, performance marketing, or learner enrolment functions.

- Proven experience in selling education, certification, coaching, or cohort-based learning programs, preferably in technology, upskilling, or professional education domains.

- Demonstrated experience engaging with international customers; prior exposure to the US market is strongly preferred.

- Strong understanding of lead generation funnels, consultative selling, CRM management, and digital conversion processes.

- Excellent written and verbal communication skills with the ability to engage and influence working professionals.

- Strong analytical skills with the ability to track performance data and derive actionable insights.

- Ability and willingness to work a fixed evening/night shift aligned with PDT hours.

Preferred Qualifications:

- Prior experience in marketing or selling AI, SaaS, product management, or technology-related learning programs.

- Familiarity with cohort-based learning platforms such as Maven and related creator-led education ecosystems.

- Experience in webinar-based selling, LinkedIn-led demand generation, email automation, and founder-brand growth strategies.

- Understanding the professional learning needs of product managers, aspiring AI professionals, and technical career transition audiences in the US Market.

Key Skills & Competencies:

- Sales pipeline management

- Performance marketing and campaign planning

- Lead nurturing and conversion

- CRM and funnel optimization

- Communication and persuasion

- Data tracking and reporting

- Stakeholder coordination

- Time zone-based customer engagement

- Market orientation toward US-based professional audiences

Key Performance Indicators:

- Number of qualified leads generated from the US market

- Inquiry-to-enrollment conversion rate

- Cohort seat-fill percentage

- Cost per lead and customer acquisition cost

- Revenue generated per cohort cycle

- Lead response time and consultation booking rate

- Campaign return on investment

- CRM hygiene and follow-up effectiveness

Work Conditions:

This role requires regular coordination with US-based prospects and business activity aligned with Pacific Daylight Time. The standard working schedule is 05:30 PM to 02:30 AM IST, and candidates should be comfortable operating in a target-driven, high-ownership, performance-oriented environment.