Leeford - Lead - Performance Marketing/Growth Marketing

Description:

About the Company

Leeford Healthcare Ltd. is one of Indias leading pharmaceutical and consumer healthcare companies, with a strong presence across personal care, skincare, wellness, and FMCG categories. With multiple fast-growing D2C brands under its portfolio, Leeford is focused on scaling digital-first growth through performance-driven marketing strategies.

Role Overview

We are looking for a Lead Growth / Performance Marketing to drive customer acquisition, revenue growth, and brand scale across our D2C and marketplace businesses. This role requires hands-on expertise in paid media, strong analytical skills, and the ability to manage full-funnel growth strategies across multiple digital platforms.

Key Responsibilities

- Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google Search & Display, YouTube, Affiliates, and Marketplaces

- Own full-funnel growth strategies including customer acquisition, retargeting, and retention

- Monitor daily campaign performance and optimize key metrics such as CPA, ROAS, CTR, CAC, and conversion rates

- Analyze campaign data and consumer behavior to continuously improve efficiency and scale

- Work closely with creative, content, and product teams to develop high-performing ad creatives and landing pages

- Manage budgets, forecasting, and performance reporting with clear insights and recommendations

- Stay updated on platform changes, industry trends, and emerging growth opportunities

Required Skills & Qualifications

- 4 to 7 years of hands-on experience in Performance / Growth Marketing

- Proven experience working with D2C, Personal Care, Beauty, Cosmetics, FMCG, or Healthcare brands

- Strong expertise in Meta Ads Manager, Google Ads, GA4, and marketing automation tools

- Data-driven mindset with strong analytical and problem-solving skills

- Experience scaling campaigns with a focus on profitability and sustainable growth

- Excellent communication and stakeholder management skills