Key Responsibilities:

1. Brand Strategy & Management

- Develop and lead the execution of the brand strategy to position the company consistently across markets and platforms.

- Ensure brand consistency across all visual and verbal touchpoints (online, offline, internal, and external).

- Oversee brand guidelines and manage brand assets.

2. Corporate Communication

- Lead all aspects of corporate communications including PR, media relations, executive communications, crisis communication, and thought leadership.

- Develop high-impact messaging for internal and external audiences, including press releases, CEO speeches, company updates, and investor communications.

3. Internal Communication

- Create and execute internal communication plans that align employees with business goals and organizational culture.

- Work closely with HR, leadership, and other departments to ensure timely and engaging employee communications.

4. Content Strategy & Digital Presence

- Oversee content development for social media, websites, blogs, newsletters, and campaigns.

- Drive storytelling that resonates with target audiences and reinforces the company's mission and values.

- Manage content calendars, copywriting, editing, and approvals.

5. Media & Public Relations

- Build and maintain strong relationships with media, influencers, and PR agencies.

- Secure high-impact media placements and manage press events, interviews, and conferences.

- Monitor media coverage and manage the company's public image and reputation.

6. Campaigns & Events

- Design and implement brand and communication campaigns to support product launches, CSR initiatives, and employee engagement.

- Support the planning and promotion of external and internal events.

7. Analytics & Reporting

- Monitor communication KPIs and brand sentiment; prepare dashboards and reports for leadership.

- Use data and feedback to continuously improve communication strategies and content.

Qualifications:

- Education: Bachelor's degree in Communications, Marketing, Public Relations, or related field.

- Master's degree or MBA is a plus.

Experience:

- 8-12 years of experience in communication, branding, PR, or corporate affairs.

- Experience in leading brand and communication functions at a regional or global level preferred.

- Strong storytelling, writing, and editorial skills

- Strategic thinking with ability to connect communication goals to business outcomes

- Excellent stakeholder management and interpersonal communication

- Deep understanding of media landscape, digital channels, and branding principles

- Strong project management and organizational skills

- Proficiency in content tools, media monitoring, and design software (e.g., Canva, Adobe Suite, Sprinklr)

Preferred Experience:

- Experience managing communication in GCC markets with sensitivity to regional culture and media landscapes

- Exposure to crisis communications, executive branding, or employer branding

- Proven ability to drive digital engagement and manage omnichannel campaigns