Lead - User Experience/Engagement & Analytics
User Engagement Strategy:
- Develop and implement a comprehensive user learning strategy that enhances user experience, engagement and retention.
- Lead the design of effective training strategies and programs tailored to users & needs.
- Continuously scout for industry trends and best practices in user education, leveraging insights to enhance learning programs.
Learning Adoption and User Experience:
- Post deployment, launch & proactively drive initiatives towards improving/ influencing usage, adoption & engagement.
- Continuously run diagnostics to discover improvement areas - customer experience, UI & UX, personalization, learning journeys, content mix, content relevance and learning outcomes.
- Define learning mediums to be deployed to deliver the best learning experience for SaaS, B2B, B2C.
- Collaborate with cross-functional teams to ensure consistency and alignment in user learning messaging and materials.
Change Management:
- Develop and implement an effective communications strategy to sensitize the critical stakeholders during and after the implementation of new learning solutions regarding the usage and advantages of the same.
- Work with BU's & COE's leaders to drive activation efforts, communication programs, etc.
Learning Tech Evaluation:
- Develop metrics to assess the effectiveness of learning technologies (SaaS, B2B, B2C).
- Analyze user data and feedback to assess the effectiveness of learning initiatives and make data-driven improvements.
- Report on the performance of user learning initiatives, providing stakeholders with updates and recommendations for future improvements.
Learning Analytics and Reporting:
- Develop & configure analytics metrics in line with learning goals on the integrated learning tech stack.
- Oversee the collection, analysis, and reporting of user learning data and metrics.
Track, monitor & report analytics at:
- Organization level
- BU & CoE Level
- Other cuts
- Integrate reporting with other BI tools as per company's need.
- Design and conduct qualitative and quantitative research studies to assess the impact of learning programs.
- Provide actionable insights and recommendations based on data analysis to drive continuous improvement.
- Ensure compliance with data privacy regulations while handling sensitive learner information.
BI tool configuration and management:
- Support in improving the features/ functionality/ reporting capability of the BI tool
- Assist in the development of new BI reports based on management
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