Lead - Trade Marketing - FMCG

- Executive Hiring is looking for a Lead - Trade Marketing for an FMCG, based at Mumbai.

- Post Grad / MBA from Premiere B Scholls with 4-6 exp. in an FMCG, managing Sales / Trade Cat./ marketing.

- Will be responsible in driving Category-wise forecasting, trade spend optimization, shopper marketing strategies and lead national rollout of loyalty programs.

- Will also look after activation planning and performance tracking new launches and interventions.

- Must be analytically strong.

KRA's:

- Category Level Forecasting

- Trade Spend Optimization

- Activation effectiveness

- Plan and execute trade promotions and incentives to drive sales and market share

- Design and manage a top outlet app to improve trade engagement and execution

- Analyse responsiveness to additional support and assess ROI of trade initiatives

- New Launches

- Create GTM plans for new launches

- Regularly analyse pilot data and derive actionable insights

- Shopper Marketing focus

- Supply Planning

- In case this of interest to you, pls upload your resume mentioning CTC.

- Executive Hiring

- Marketing & Sales Leadership Search Practice