Lead - Trade Marketing - Beauty & Personal Care

Lead Trade Marketing

Industry: Beauty & Personal Care

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Marketing

Job Summary:

We are looking for a dynamic Lead Trade Marketing to drive brand visibility and sales across General Trade (GT), Modern Trade (MT), and Exclusive Brand Outlet (EBO) channels. The role involves planning and executing trade promotions, in-store marketing initiatives, retail activations, merchandising, and product launches while working closely with sales teams to deliver business growth. The ideal candidate should have strong experience in trade marketing, channel management, performance analysis, and budget management.

Key Responsibilities:

- Drive brand visibility and sales across GT, MT, and EBO channels.

- Plan and execute trade promotions and in-store marketing initiatives.

- Lead retail activations, merchandising, and visibility management programs.

- Coordinate and support successful product launches across trade channels.

- Collaborate closely with sales teams to ensure effective execution of trade marketing initiatives.

- Analyze the performance of trade marketing campaigns and recommend improvements.

- Manage trade marketing budgets to maximize return on investment.

- Ensure seamless execution of channel marketing activities to support business growth.

Required Candidate Profile:

- Strong understanding of General Trade (GT), Modern Trade (MT), and Exclusive Brand Outlet (EBO) business models.

- Proven experience in:

1. Trade Marketing

2. Retail Activations

3. Merchandising

4. Visibility Management

5. Product Launches

- Experience in working closely with sales teams to drive execution and business objectives.

- Strong analytical skills to evaluate campaign and channel performance.

- Experience in budget planning and management.

Education:

- UG: Any Graduate

- PG: Any Postgraduate