Lead - Strategy - Liabilities

Description:

Hiring for a Bank

Lead Strategy for Liabilities

Requirement:

We are looking for a seasoned Liabilities Strategy professional who can drive the banks medium-to-long-term liabilities agenda, including CASA growth, deposit mobilization strategy, pricing, cost-of-funds optimization, digital enablement, and customer value enhancement. The role will directly influence business outcomes and partner with leadership in shaping the banks broader strategy as we scale and move toward a future universal bank model.

Key Responsibilities:

- Design and execute bank-wide liabilities strategy across CASA, TD, and fee products

- Optimize cost of funds and pricing models, and benchmark competitiveness with market trends

- Build deposit growth strategies across channels, customer segments, and geographies

- Drive branch liabilities productivity, digital onboarding journeys, and customer engagement programs

- Partner with Finance, Treasury, Product, Digital, and Distribution to deliver measurable outcomes

- Track and publish KPIs (CASA %, CoF, balances, NIM impact, acquisition and activation metrics)

- Support leadership forums, board reviews, and strategic presentations

- Identify fintech/digital partnership opportunities to accelerate liabilities growth

- Drive data-driven decision making for portfolio insights and strategic recommendations

Mandatory Criteria (Must-Have):

- 10-15 years of experience in Retail Liabilities in a Bank (Private Bank / SFB)

- Direct exposure to CASA / Deposit / Liabilities Product / Portfolio / Strategy

- Strong understanding of pricing, cost of funds, NIM, profitability levers and liabilities P&L

- Prior experience in HO-level Strategy / Product / Portfolio / Corporate Strategy roles

- Ability to work cross-functionally with Treasury, Finance, Digital, Product and Distribution teams

- Strong analytical, strategic, and stakeholder management skills

(Note: Pure RM / Branch Sales / Acquisition-only profiles will NOT be considered)