Hiring: Lead - Social Media, Digital Commerce & Creator Strategy

Location: Delhi NCR

Reporting To: Head - Marketing & Communication

About the Role

We are looking for an experienced digital marketing leader to drive social media, creator ecosystem, digital commerce, and performance marketing initiatives.

This role will be responsible for building a strong, community-led digital presence, accelerating customer acquisition and retention, and driving measurable business growth through innovative digital strategies.

The ideal candidate will possess deep expertise in social media, influencer marketing, creator partnerships, social commerce, digital performance marketing, and consumer engagement.

The role requires a strategic thinker who can combine brand building with performance-driven execution.

Mandatory Requirement

Experience working with Direct Selling / MLM organizations is mandatory.

Candidates should have either:

- Direct experience working with a Direct Selling / MLM company, or

- Experience managing Direct Selling / MLM brands through a digital, marketing, or advertising agency.

Key Responsibilities

Digital Strategy & Platform Growth

- Develop and execute the overall social media and digital growth strategy aligned with business objectives.

- Drive audience growth, engagement, and brand visibility across key platforms including Instagram, YouTube, WhatsApp, Facebook, and emerging social channels.

- Build scalable digital ecosystems that support both brand-building and revenue-generation objectives.

- Monitor digital trends, platform innovations, and consumer behavior to identify growth opportunities.

Creator & Influencer Ecosystem

- Build and lead creator, influencer, and community engagement strategies.

- Develop long-term partnerships with creators, influencers, advocates, and brand ambassadors.

- Design and execute creator-led campaigns that drive awareness, engagement, and conversion.

- Establish scalable frameworks for influencer identification, onboarding, performance tracking, and ROI measurement.

Social Commerce & Digital Commerce

- Develop and scale social commerce initiatives across digital platforms.

- Build WhatsApp-led customer journeys, engagement funnels, and conversion programs.

- Optimize customer acquisition, conversion, retention, and repeat purchase strategies.

- Collaborate with sales, product, and technology teams to enhance digital commerce capabilities.

Performance Marketing & Growth

- Drive customer acquisition, lead generation, and retention through performance marketing initiatives.

- Manage digital marketing investments across paid social, search, display, influencer, and commerce channels.

- Track campaign performance, customer journeys, attribution models, and return on investment.

- Leverage analytics and consumer insights to continuously optimize performance.

Stakeholder & Agency Management

- Manage relationships with creative agencies, media agencies, influencers, and technology partners.

- Collaborate with cross-functional teams including sales, product, communication, customer experience, and leadership teams.

- Ensure alignment between brand objectives, business goals, and digital execution plans.

Capability Building & Process Excellence

- Develop scalable digital marketing processes, governance frameworks, and best practices.

- Build playbooks for creator marketing, social commerce, community management, and digital growth.

- Mentor and develop internal teams while fostering a culture of innovation and continuous improvement.

Required Skills & Experience

- 12-15 years of experience in Digital Marketing, Social Media, Performance Marketing, Digital Commerce, or Growth Marketing.

- Strong experience in FMCG, Beauty, Personal Care, Lifestyle, Retail, Consumer Brands, or Direct Selling industries.

- Proven expertise in social media strategy, creator ecosystem management, influencer marketing, and community building.

- Strong understanding of social commerce, conversational commerce, and WhatsApp-based engagement strategies.

- Experience managing large-scale digital campaigns and performance marketing programs.

- Strong analytical mindset with expertise in customer lifecycle management, funnel optimization, and ROI measurement.

- Experience managing agencies, external partners, and cross-functional stakeholders.

- Strong leadership, communication, presentation, and stakeholder management skills.

Preferred Experience

- Experience working with creator-led brands and community-driven business models.

- Exposure to D2C, omnichannel commerce, and consumer engagement platforms.

- Understanding of CRM, marketing automation, customer journey mapping, and retention marketing.

- Experience scaling digital channels for high-growth consumer businesses.

Ideal Candidate

The ideal candidate is a strategic digital leader who understands how to combine social influence, community building, creator ecosystems, and performance marketing to drive business growth.

You should be equally comfortable building brand affinity, driving digital commerce outcomes, and leading cross-functional teams in a fast-paced consumer environment

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