Role Overview:

We are looking for a high-impact Lead - Social Media & Organic Growth to spearhead our digital presence and drive sustainable user acquisition from our Bangalore office.

In this role, you will be the architect of our organic brand narrative, working closely with creative teams, product managers, and external influencers to translate business goals into high-engagement campaigns.

You will own the end-to-end strategy for social media, content, and SEO, ensuring that every piece of content not only resonates with our audience but also contributes directly to our bottom-line growth metrics.

By blending creative storytelling with rigorous data analysis, you will elevate our brand authority and build a loyal community, ultimately serving as a key driver of our company's market positioning and long-term digital footprint.

Key Responsibilities:

- Develop and execute comprehensive content and social media strategies that align with brand objectives to increase organic reach and audience engagement.

- Manage end-to-end influencer marketing programs, from identifying high-value partners to negotiating contracts and measuring campaign ROI to ensure cost-effective brand awareness.

- Oversee SEO and SEM initiatives by optimizing web content and site architecture to improve search rankings and drive high-intent organic traffic.

- Lead cross-functional collaboration with design and product teams to produce high-quality assets that maintain brand consistency across all digital touchpoints.

- Analyze marketing performance data using web analytics tools to derive actionable insights, enabling iterative improvements in campaign effectiveness and growth hacking experiments.

- Monitor industry trends and competitor activities to identify new opportunities for brand differentiation and audience expansion.

Required Skillset:

- Demonstrated expertise in crafting and executing multi-channel digital marketing strategies that have successfully scaled organic growth and brand visibility.

- Strong proficiency in marketing analytics and web analytics tools, with the ability to translate complex data sets into clear, strategic recommendations for stakeholders.

- Exceptional communication and interpersonal skills, essential for managing influencer relationships and leading collaborative efforts across diverse internal teams.

- Deep understanding of SEO/SEM best practices and content marketing frameworks, coupled with a creative mindset for developing viral-worthy social media campaigns.

- Proven ability to thrive in a fast-paced, hybrid work environment in Bangalore, balancing long-term brand building with the agility required for rapid growth experiments.

- A Bachelor's degree in Marketing, Communications, or a related field, complemented by a track record of delivering measurable results in a high-growth business setting.