Lead - Social Media

Lead - Social Media

Description:

We are looking for a Social Media Lead to own and scale our brand presence across platforms. This role blends content strategy, storytelling, community building, and performance thinking, with a strong focus on relevance and engagement in a fast-moving digital ecosystem.

Key Responsibilities:

Content & Brand Storytelling

- Own the social media strategy across Instagram, YouTube, LinkedIn, Twitter/X, and emerging platforms

- Build platform-specific content calendars aligned with brand and campaign objectives

- Ensure consistent brand voice, tone, and visual identity

Growth & Engagement

- Drive follower growth, engagement, and community interaction

- Track and optimize content performance using data and insights

- Collaborate with performance marketing teams on paid social strategies

Influencer & Creator Collaboration

- Identify and manage creators, influencers, and brand collaborators

- Lead campaign ideation and execution with creators

- Track ROI and campaign impact

- Manage agencies, freelancers, and in-house creators

- Mentor junior team members and build scalable content processes

Ideal Candidate Profile:

- 5 to 8 years of experience in social media, content, or digital marketing

- Experience in D2C, beauty, lifestyle, food, or consumer brands

- Strong understanding of platform algorithms and trends

- Creative storyteller with a performance mindset