Key Responsibilities: 1. SEO Strategy Development and Execution - Develop, implement, and continuously optimize a comprehensive SEO strategy to enhance Kotak Securities' online visibility, drive organic traffic, and grow digital leads. - Create and execute effective content strategies that align with SEO goals, focusing on high-volume, high-conversion search terms in the financial services and brokerage domain. - Identify and leverage new SEO opportunities, keeping ahead of the curve with the latest digital trends and updates in search engine algorithms. 2. Organic Growth and Performance Management - Own the SEO performance, including keyword rankings, traffic growth, conversion rates, and ROI. - Track, analyze, and report on key SEO metrics to senior leadership, providing data-driven insights and recommendations for continuous improvement. - Work closely with the digital marketing team to integrate SEO strategies into other online marketing efforts like SEM, paid media, and content marketing. 3. Cross-Department Collaboration and Stakeholder Management - Collaborate with product, UX/UI, and technology teams to ensure website optimization for SEO performance, improving overall user experience. - Partner with the content team to create high-quality, SEO-optimized content that drives organic traffic and user engagement. - Work with business development and sales teams to identify SEO-driven growth opportunities and lead generation strategies. 4. Competitive Analysis & Industry Trends - Conduct competitor analysis to identify gaps in SEO strategies and propose actionable insights to stay ahead of the competition in the digital brokerage space. - Stay up-to-date with industry best practices, SEO trends, and search engine algorithm updates to ensure Kotak Securities' SEO strategy remains cutting-edge. 5. Team Leadership and Mentorship - Lead and manage a team of SEO specialists, providing mentorship, guidance, and support for their professional development. - Cultivate a culture of experimentation, innovation, and results within the SEO team. - Foster collaboration between SEO and other digital teams to ensure seamless execution of growth initiatives. 6. Reporting & Analytics - Regularly monitor, analyze, and report on SEO performance, adjusting strategies based on data and performance insights. - Leverage tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and others to track performance, understand user behavior, and identify opportunities. - Provide strategic recommendations based on analysis of conversion funnels, traffic trends, and user behavior to optimize digital assets. 7. Content Optimization & Website Structure - Ensure the website architecture, internal linking, and content structure is fully optimized for both SEO and user experience. - Optimize the site's technical SEO (site speed, mobile responsiveness, structured data, etc.) and collaborate with development teams to implement improvements. Required Skills and Qualifications: - Proven Expertise: Minimum 10 years of experience in SEO, with at least 3-5 years in a leadership capacity. Experience in the financial services or brokerage industry is highly desirable. - SEO Mastery: Deep understanding of all aspects of SEO - on-page, off-page, technical, and content strategies. - Data-Driven: Strong analytical skills with proficiency in SEO and web analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.). - Strategic Vision: Ability to develop and execute a scalable, result-oriented SEO strategy that aligns with business goals. - Leadership Skills: Proven experience managing and growing high-performing teams. Ability to inspire and lead by example. - Digital Marketing Expertise: Understanding of other digital channels like SEM, social media, and content marketing as they relate to SEO and organic growth. - Communication: Excellent written and verbal communication skills with the ability to present complex data and strategies clearly to stakeholders at all levels.

Mumbai

Navi Mumbai

Lead - SEO Growth - BFSI 

Job Description for Lead - SEO Growth - BFSI  in DSP Eminence in  Mumbai Navi Mumbai for (10-15) years of experience. Apply Now!