Lead/Senior Lead - Marketing - Engineering Services

Key Responsibilities :

1. Marketing Strategy & Execution :

a. Develop and execute marketing plans aligned with business goals

b. Translate Vayavyas silicon-to-system positioning into clear messaging

c. Plan campaigns across key focus areas (Automotive, Semiconductor/EDA, AI-led engineering)

2. Digital Marketing :

a. Manage website, SEO, and digital campaigns

b. Drive LinkedIn-led thought leadership and outreach

c. Work with internal/external teams to execute campaigns effectively

3. Events & Industry Engagement :

a. Plan and manage participation in industry events and conferences

b. Own messaging, collateral, and follow-ups

c. Ensure events contribute to measurable business outcomes

4. Content & Positioning :

a. Work with engineering and pre-sales team to create relevant marketing content

b. Develop case studies, whitepapers, blogs, and presentations -Ensure content reflects technical depth and credibility

5. Cross-functional Collaboration :

a. Work closely with engineering and pre-sales to understand solutions and build narratives

b. Partner with sales and pre-sales on campaigns and customer engagement

c. Collaborate with HR for employer branding initiatives

6. Employer Branding & Talent Marketing :

a. Support HR in attracting high-quality engineering talent

b. Run targeted campaigns for niche skill areas

c. Ensure consistency in brand messaging across hiring and marketing

Qualifications & Experience :

- 5-7 years of experience in B2B marketing

- Experience in engineering services, semiconductor, automotive, or deep-tech domains preferred

- Strong understanding of digital marketing and campaign execution

- Experience in lead generation and supporting sales pipeline

- Ability to work with technical teams and simplify complex concepts

- Experience managing events and industry engagements

- Hands-on approach with strong ownership mindset

Key Traits for Success :

- Ability to engage effectively with engineering teams

- Strong focus on outcomes (pipeline and positioning)

- Structured execution with flexibility

- Comfortable working in a lean, fast-paced environment

- Focus on substance and credibility in messaging