About Company: We are looking for a senior SEO leader to own and scale organic acquisition across traditional search engines and AI-driven discovery platforms. This role requires deep expertise in technical SEO, keyword strategy, conversion optimization, and emerging practices like AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). The ideal candidate will also have experience leading teams and influencing product decisions in a fast-paced, product-led envi

Role: Lead - SEO

Location: Bengaluru

Employment Type: Full-Time

Key Responsibilities:

Organic Growth, AEO & GEO Strategy:

- Own the end-to-end SEO strategy to drive sustained organic traffic, high-intent acquisition, and conversion-led growth

- Define and execute keyword strategies across product, transactional, editorial, and programmatic journeys

- Lead AEO efforts to improve visibility across AI assistants, featured answers, and conversational search

- Drive GEO initiatives to ensure content and product pages are discoverable and cited across AI-powered platforms and LLM-based search experiences

- Identify organic growth opportunities across geographies, products, and customer segments

Technical SEO & Platform Readiness:

- Lead technical SEO initiatives including site architecture, crawlability, indexing, structured data, Core Web Vitals, and performance

- Collaborate with Engineering and Product teams to integrate SEO, AEO, and GEO best practices into development workflows

- Ensure SEO and AI-search readiness for new product launches, features, and international expansion

Content, Intent & Conversion Optimization:

- Partner with Content, Design, and Product teams to develop SEO- and AI-optimized content strategies

- Optimize landing pages and funnels to improve organic conversion rates, engagement, and revenue impact

- Balance traffic growth with search intent quality and business outcomes

Team Leadership & Capability Building:

- Build, manage, and mentor a team of SEO specialists and agency partners

- Define KPIs, execution frameworks, and best practices across SEO, AEO, and GEO

- Foster a culture of experimentation, accountability, and continuous improvement

Analytics, Insights & Reporting:

- Own performance dashboards and reporting for SEO and AI-discovery channels

- Track and optimize key metrics such as organic traffic, keyword rankings, AI visibility, citations, and conversions

- Translate data into actionable insights and strategic recommendations

Skills & Experience:

- 5-13 years of experience in SEO and organic growth

- 5+ years of experience leading SEO teams or agencies

- Strong expertise in technical SEO, keyword strategy, and conversion optimization

- Hands-on experience with AEO and GEO for AI-driven search platforms

- Background in product-led, consumer internet, or fintech environments

- Deep understanding of search algorithms, on-page, off-page, and technical SEO

- Proficiency with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.

- Strong analytical mindset with a focus on business impact and revenue outcomes

- Excellent stakeholder management and communication skills