Job Title : Lead Search Engine Marketing Reporting : Business Unit Head Location : Bangalore Job Purpose : - Responsible for administering and helping to manage Pay Per Click media strategies for clients. - Understand and support initiatives that will contribute to the goals and success of client campaigns. Key Functional Areas of Responsibility : - Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing, LinkedIn and other search platforms for a variety of clients. - Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. - Manage and maintain updates for large keyword lists. - Provide creative copy suggestions and graphical ad templates. - Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. - Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. - Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engines and PPC industry trends and developments. - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals. - Monitor and evaluate search results and search performance across the major search channels. - Communication to team and management on project development, timelines, and results. - Work closely with the other team members to meet client goals. Professional Competencies : - Passion for Search and internet marketing. - Outstanding ability to think creatively, and identify and resolve problems. - Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. - Ability to clearly and effectively articulate thoughts and points. - Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals. - High levels of integrity, autonomy, and self-motivation. - Excellent analytical, organizational, project management and time management skills. Professional Skills & Qualifications : - Experience in Search Engine Marketing (SEM) and Paid Search (PPC). - Proficiency in MS Excel, PowerPoint, and Word. - Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. - Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing). - AdWords / Bing certification is a plus. - BS/BA/MA degree preferred.

Bangalore

Lead - Search Engine Marketing - Media 

Job Description for Lead - Search Engine Marketing - Media  in Armour Corporate Services in  Bangalore for (7-10) years of experience. Apply Now!