Lead - Retention Marketing - B2C/D2C

About the Role:

Our client is looking for a Retention Marketing lead to drive customer engagement, repeat purchases, and lifetime value. The role will focus on building lifecycle marketing programs, improving retention metrics, and creating personalized customer journeys across multiple channels.

Key Responsibilities:

- Own customer retention, repeat purchase rate, and customer lifetime value (LTV).

- Build and manage lifecycle journeys across Email, WhatsApp, SMS, Push Notifications, and other CRM channels.

- Design and execute customer segmentation strategies based on behavior, cohorts, and purchase patterns.

- Develop onboarding, replenishment, reactivation, and win-back campaigns to improve customer retention.

- Analyze customer funnel drop-offs and implement interventions to recover lost customers and revenue.

- Track and optimize key retention metrics including repeat rate, cohort retention, LTV, and campaign performance.

- Collaborate with Category, Product, and Marketing teams to drive personalized customer experiences and loyalty initiatives.

- Continuously experiment with messaging, offers, and customer journeys to improve engagement and conversion.

Requirements:

- 5+ years of experience in Retention, CRM, or Lifecycle Marketing.

- Experience working with CRM platforms, MoEngage is a preference.

- Strong understanding of customer segmentation, cohort analysis, retention metrics, and lifecycle marketing.

Location:

- Delhi NCR