Lead - Public Relations Officer

Managing PR for retail/jewelry/luxury brand at client or agency side. Responsible for driving impactful PR strategies and media relationships to elevate Malabar Group's brand presence across National and Regional markets.

Key Skills:

- Maintain excellent Media, Celebrity & Influencer relations

- Managing internal & external stakeholders

- Champion the Earned media vertical

- Strategic story telling skills (written and spoken)

- Build pipeline of earned media via Accessorisation , Launch and Collaboration projects

- Awareness of regional and national PR

- Analytical and digital

- Generate quality backlinks

- Crisis & Reputation Management

- Executional excellence

Additional desired:

- AI in PR

- Drive SEO via Backlinks

- Visual story telling vs generic press release

- Content seeding via Earned media