Lead - Public Relations & Corporate Communications - Advertising Business

Description:

Position Title: Lead-Public Relations and Corp Communications

Location: Mumbai, India

Reports to: Head of Marketing

Nature of Work: Monday to Friday, Work-from-office

Job Purpose:

We are looking to hire a self-driven PR personnel to drive our public relations objectives. The person should value the breadth of responsibility a start-up offers and enjoy leveraging all media channels to enhance the visibility of the organisation.

A digital savvy individual with 12+ years of PR & communications experience with dynamic, high-profile companies, media organizations/ agencies.

Job Responsibility:

- Developing and executing the media relations strategy, seeking high-level placements in print, broadcast and online media.

- Lead the PR efforts for the organization in line with strategic vision.

- Maximize and enhance brand visibility on various channels (both print and digital)

- Act as the business spokesperson and lead point person in all media interactions

- Cultivate and maintain relationships with media and other agencies.

- Manage the assigned agency on a day-to- day basis for effective agency.

- Own media monitoring and related analysis to track and report performance of media activities

- Be adept at trendspotting and have a pulse on contemporary trends

- Be good at storytelling and narrative building in line with org objectives.

- Conduct & organize press conferences and other media interaction.

- Assist the senior management in content generation and media interactions.

- Craft and pitch brand stories to promote company visibility and engagement.

- Create content for press releases, by-line articles and keynote presentations.

- Monitor, analyse and communicate PR results on a periodic basis.

- Develop and implement communications strategy.

- Oversee external & internal communication.

Education and Experience:

- Bachelors or Masters Degree in Communications, Journalism, Public Relations, Marketing, or related field.

- Minimum 12 years of progressive PR and corporate communications experience with dynamic, high-profile companies or agencies.

- Proven track record of managing end-to-end media relations and agency partnerships in a fast-paced environment.

- Experience with crisis and reputation management, including development of communication playbooks.

Essential Skills and Competencies:

Technical Skills:

- Exceptional editorial proficiency (writing, editing, proofing).

- Deep understanding of media monitoring tools and CMS platforms.

- Strong proficiency in media analytics and performance reporting.

- Knowledge of digital PR tactics, including influencer outreach and social listening.

Soft Skills:

- Strategic thinker with a pulse on emerging industry and media trends.

- Superior project management and organizational skills to juggle multiple priorities.

- Excellent negotiation and influencing abilities.

Behavioural Strengths:

- Proactive, self-driven mindset with high-energy execution style

- Resilient under pressure; able to pivot quickly in crisis scenarios.

- Collaborative approach to partner effectively with cross-functional teams and external agencies.

Leadership Skills:

- Ability to represent the company externally as a credible spokesperson.

- Skilled at mentoring agencies and internal stakeholders to uphold brand standards.

- Track record of building and sustaining high-performance relationships with senior executives.