Description:
The purpose of the "Product Strategy" role is to guide the development and continuous improvement of products to meet market demands, align with business objectives, and achieve competitive advantage. This role is critical in ensuring that a product not only meets current customer needs but also anticipates future trends and shifts in the market.
Responsibilities:
Product Strategy Development:
- Develop and implement a comprehensive product strategy aligned with the company's overall business objectives.
- It is a transformation role focused on driving strategy for all new product launches.
- Identify growth opportunities and new product ideas to enhance the current product portfolio.
- Product Innovation: Drive innovation initiatives to create cutting-edge farm equipment products.
- Customer Focus: Understand customer needs and preferences to drive customer-centric product development
- Market Analysis: Forecast market demand and ensure product strategy is agile to adapt to changing conditions.
- Cross Functional Leadership: Lead cross-functional teams in product development projects, ensuring timely and successful product launches.
- Technology: Evaluate and adopt new technologies that can improve product efficiency & performance.
Must Have:
- Strong experience in product strategy/product management within the agriculture equipment or farm mechanisation sector (global exposure preferred; automotive only if directly linked to Agri mechanisation).
- Deep understanding of agriculture and farm equipment markets, including customer needs, competitive landscape, and emerging global trends.
- Proven ability to build and drive long-term product strategy and roadmap, with alignment across domestic and global product development teams.
- Cross-functional leadership experience across Strategy, Product Development, Engineering, Marketing, and R&D.
- Exposure to global markets (e.g., Europe, Turkey, Brazil, North America) with strong commercial/business acumen and understanding of sales dynamics.
- Focus on product innovation and new technology adoption, including mechanisation trends, farm digitisation, and electric tractor strategy (with insight into subsidy-linked policies).
- Its a Transformational role to lead the strategy for new product launches
- Experience collaborating with international subsidiaries and adapting global best practices/frameworks for the Indian market.
Farm Machinery/Equipments:
- Management Consulting Firms: Professionals catering to Farm Machinery/Equipment sectors
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