Lead- Product Marketing

Mumbai, Central

Job Description:

As a Lead Product Marketing, specializing in product marketing support, you will play a leadership role in shaping the integrated marketing and communications strategy across various channels for programmes offered by TimesPro with its partner institutes. The goals you will carry are Timely and compliant launches, Creative performance- Ad CTRs, Landing Page lead fill rates, Mid funnel conversions using sales collaterals and events.

Your responsibilities will include:

- Team Leadership: Lead and mentor a team of Product Marketers, and creative designers, copywriters and video editors by providing guidance, support, and fostering a collaborative work environment

- Strategic Planning: Develop and implement comprehensive strategies for product positioning, collateral creation across the funnel from lead generating digital ads/ mailers to Lean Nurture content and interventions like videos, interactive brochures etc

- Content Ownership: Take ownership of communication flows executed by own teams as well as sub teams within marketing (not directly reporting) on the website, PR releases, blogs, lead nurture campaigns etc ensuring consistent and compelling messaging aligning with the brand/ programmes vision/ features

- Testing and Optimization: Oversee ongoing testing to evaluate the effectiveness of different communication lines for executive education programs. Own targets for increase in CTR on ads and Form Fill Rate on Landing pages of these programmes

- Collateral Creation Oversight: Leverage your expertise to oversee the creation of impactful brochures, digital and on ground assets, ensuring alignment with overall marketing goals

- Task Management and Oversight: Ensure the team adheres to established processes and demonstrate proven task management capabilities to ensure the timely completion of projects

- Cross-Team Collaboration: Facilitate effective communication across teams to ensure seamless workflow and timely project delivery

- Timeline Adherence Oversight: Ensure that all marketing and communication efforts adhere to agreed timelines, managing expectations with various stakeholders

- Stakeholder Collaboration: Oversee collaboration with different stakeholders, conduct feedback rounds, and use insights to enhance creative outputs

- Brand Compliance Oversight: Act as a brand champion both internally and externally, ensuring full compliance with brand guidelines and messaging across all solutions

- Leverage AI for performance and productivity: Be an AI champion who mentors the team to use AI tools for creative, content generation and optimization, as well as for higher speed of turnaround

- Market Intelligence: Provide leadership in keeping abreast of market developments and competitor strategies to inform and enhance performance marketing strategies

EXPERTISE AND QUALIFICATIONS

Requirements:

- Min 8 years of experience with an MBA. Proficiency in English is a must

- Proven leadership experience in marketing communication, with a focus on digital marketing activities and having led a team

- Demonstrated experience in team management, account management, and client coordination. Prior Product management experience is a plus. Ed tech experience is a plus

- Ability to maintain cross-functional team relationships and foster a collaborative environment

- Very good understanding of what works and what doesn't work in creatives for performance marketing

- Having an experimental mindset for creatives to enhance creative conversion metrics

- Proactive approach to recommending new communication strategies for digital marketing

- Handson knowledge of AI usage in creatives

- Strong organizational and time-management skills

- Excellent written and verbal communication skills

- Familiarity with creating brochures and digital assets in bulk is an added advantage

- Familiarity with creative briefs and understanding of marketing channels is a plus

- Should be adept at Excel and task management tools such as Asana

- Should be able to take data backed creative decisions