Lead - Product Marketing - Consumer Product

Role Overview:

We are looking for a Product Marketing Lead who will own user growth, engagement, retention, and positioning for a US-first consumer product. This role sits at the intersection of product, growth, brand, and user insights. You will define how the product's USP is communicated, drive engagement loops (voting, notifications, referrals), and scale adoption across new US cities.

Key Responsibilities:

1. Product Positioning & Messaging:

- Define and refine product positioning within the competitive dating landscape

- Craft compelling messaging around social voting, compatibility, and community validation

- Own app store positioning, landing pages, and in-product communication

2. User Acquisition & Growth:

- Build city-wise GTM strategies for US expansion

- Drive D2C growth via paid, influencer, referral, and community channels

- Optimize onboarding funnels and reduce drop-offs

3. Engagement & Retention:

- Design notification strategy across push, email, and in-app channels

- Create engagement loops around voting and match outcomes

- Partner with product teams on feature launches and adoption campaigns

- Improve DAU/MAU and retention cohorts

4. Insights & Experimentation:

- Run A/B tests across messaging, onboarding, and feature communication

- Translate user data into actionable growth strategies

- Build dashboards for engagement and retention metrics

5. Cross-Functional Leadership:

- Partner with product, design, and technology teams

- Lead product launch narratives

- Own end-to-end GTM execution

Ideal Candidate Profile:

- 6-10 years of experience in Product Marketing or Growth Marketing

- Experience in D2C / B2C digital-first companies

- Strong experience in engagement, lifecycle marketing, and notifications

- Prior exposure to US markets preferred

- Experience in consumer tech, dating, social apps, or edtech preferred

- Data-driven with a strong experimentation mindset