Lead - Product Design - B2C

Role- Lead Product Design - (B2C product)

Experience- 5+ years

Location - Mumbai- 5 days WFO

Skills - UI/UX design

Description

The Role:

- As our Product Designer (Growth), you'll be the creative growth hacker behind our user journeys - crafting delightful experiences that drive acquisition, activation, retention, and revenue

- You'll mix design thinking with data wizardry to craft experiments that boost conversions, optimise funnels, and supercharge engagement.

- If A/B tests excite you more than A/B roads - this is your jam

What You'll Do:

- Drive growth design initiatives across acquisition, activation, retention, & monetization

- Design and optimise conversion funnels - from first click to lifelong connection

- Lead A/B tests and experiments that move key metrics (CAC, LTV, conversion, retention)

- Own critical growth touchpoints - sign-up flows, profile completion, subscriptions, referrals

- Translate user insights & data into impactful design solutions

- Build scalable design systems that support rapid growth experiments

- Collaborate with Growth PMs, Data Analysts & Engineers to uncover opportunities

- Continuously test, iterate, and refine experiences post-launch

- Champion a growth design culture - spread the love for experimentation & impact-driven design

Focus Areas:

- User Acquisition & Conversion Optimisation

- Onboarding & Activation Design

- Subscription & Monetisation Flows

- Retention & Re-engagement Campaigns

- Referral & Viral Growth Mechanisms

- Personalisation & Recommendation Interfaces

What We're Looking For:

- Bachelor's/Master's from IIT, BITS, NID, or equivalent

- 3-4 years of full-stack product design experience with proven growth wins

- Strong portfolio showcasing conversion-boosting designs

- Experience with A/B testing & data-driven design

- Proficiency in Figma, prototyping & analytics tools

- Understanding of subscription models & pricing psychology

- Experience designing for web + mobile at scale

- Analytical mindset - you see numbers, and think design