Lead - Performance Marketing - Quick Commerce

We have an urgent job opening for Performance Marketing lead with Early Stage Quick Commerce company.

Location : Bangalore

Key Responsibilities:

- Campaign Strategy & Execution: Develop, plan, and execute paid media campaigns (Facebook/Instagram Lead Ads, Google Search/Display/UAC) to drive user actions.

- Funnel Optimization: Manage the end-to-end user journey, from ad click to lead form submission, focusing on optimizing conversion rates (CRO).

- Budget Management: Oversee substantial monthly media budgets, ensuring optimal allocation to achieve maximum ROI.

- Data Analysis & Reporting: Use tools like Google Analytics, SQL, and Excel to analyze campaign data, generate insights, and report on key performance metrics (CPL, CPA, ROAS, CAC).

- A/B Testing & Innovation: Conduct rigorous testing on ad creatives, messaging, and landing pages to identify winning strategies.

- Cross-Functional Leadership: Work with product, engineering, and creative teams to improve conversion assets and implement tracking pixels.

Ideal Candidate Profile:

- Experience: 4-7+ years of experience in performance marketing, specifically within B2C tech, consumer internet, or high-growth startup environments.

- Technical Skills: Deep knowledge of Google Ads (PMax, Search), Meta Ads Manager, and Google Tag Manager.

- Analytical Mindset: Strong ability to interpret data and drive actionable insights for continuous improvement.

- Ownership: Proven experience in managing large-scale, performance-driven campaigns with a focus on high-intent lead generation.

Key Performance Indicators (KPIs):

- CAC (Cost per Acquisition): Minimizing the cost to acquire a new user.

- CPL (Cost per Lead): Optimizing the cost per lead captured.

- ROAS (Return on Ad Spend): Ensuring high-profit margins on ad spend.

- Conversion Rate: Maximizing the percentage of users completing the desired action.

Typical Tools:

- Ads: Meta Ads Manager, Google Ads.

- Analytics: Google Analytics 4 (GA4), Mixpanel, Tableau, Looker.

- Automation/CRM: HubSpot, CleverTap, MoEngage, AppsFlyer (attribution).

- Technical: SQL, Excel, Google Tag Manager