About the Role:

We're looking for a Lead Performance Marketing to own and head performance marketing across marketplaces and quick commerce Amazon, Flipkart, Meesho, Blinkit, Zepto, and Swiggy Instamart. This is a hands-on leadership role for someone who has run full-funnel growth on marketplace and quick commerce platforms acquisition through repeat purchase and is fluent in the metrics that drive a marketplace/quick commerce P&L: ROAS, ACOS, CAC, AOV, contribution margin, and repeat purchase rate.

What You'll Do:

- Own performance marketing strategy and execution across all marketplace and quick commerce ad platforms Amazon Ads, Flipkart Ads, Meesho Ads, Blinkit Ads, Zepto Ads, and Swiggy Instamart Ads.

- Plan, launch, and optimize full-funnel campaigns on these platforms: sponsored search/display, prospecting, retargeting, and catalog/dynamic product ads.

- Own the performance marketing budget across marketplace and quick commerce channels; allocate spend to maximize blended ROAS/ACOS and MER while protecting contribution margin.

- Plan and execute always-on and peak-season campaigns (sales events, festive/holiday spikes, new launches) with inventory-aware bidding and budget pacing across marketplace and quick commerce platforms.

- Build and maintain dashboards and reporting for marketplace and quick commerce performance metrics (ROAS, ACOS, CAC, AOV, CVR, MER, contribution margin, repeat/LTV) and present insights to leadership.

- Own organic ranking and discoverability of products across marketplaces (Amazon, Flipkart, Meesho) and quick commerce apps (Blinkit, Zepto, Instamart) optimizing titles, keywords, listing content, and ratings/reviews to drive non-paid visibility and traffic.

- Head, mentor, and grow an in-house team of performance marketers; set goals, review work, and build platform-specific expertise across marketplaces and quick commerce. This function is run fully in-house no external performance marketing agencies.

- Manage direct relationships with marketplace and quick commerce ad platform partners (Amazon, Flipkart, Meesho, Blinkit, Zepto, Swiggy Instamart) to unlock beta features, account support, and platform best practices.

- Stay ahead of platform and policy changes across marketplace and quick commerce advertising and adapt strategy accordingly.

- Drive a strong testing culture structured experimentation on creatives, keywords, bidding strategies, and promotions across these platforms.

What We're Looking For:

- 6-10 years of experience in performance marketing, with a majority of that in marketplace and/or quick commerce advertising, and at least 23 years managing multi-channel budgets at scale.

- Proven track record of scaling paid campaigns across Amazon Ads, Flipkart Ads, and quick commerce ad platforms (Blinkit, Zepto, Swiggy Instamart, Meesho, or equivalents).

- Strong grip on marketplace and quick commerce unit economics ROAS, ACOS, CAC, AOV, contribution margin, MER, repeat purchase rate, and LTV.

- Experience managing significant monthly ad spend with direct accountability for revenue, efficiency, and profitability targets.

- Hands-on experience with marketplace and quick commerce seller/ads dashboards and reporting tools (Amazon Seller/Vendor Central, Flipkart Seller Hub, Blinkit/Zepto/Instamart ads or brand dashboards).

- Working knowledge of marketplace and quick commerce SEO/listing optimization (e.g., Amazon A9, Flipkart search ranking, Blinkit/Zepto listing ranking).

- Experience planning for high-stakes sale events and seasonal demand spikes with tight inventory and margin constraints.

- Prior experience heading or mentoring an in-house team, with strong stakeholder management across catalog, supply chain, and creative functions.

- Sharp analytical mindset comfortable in spreadsheets/SQL and translating data into action.

- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus but not required.

Nice to Have:

- Experience with additional marketplace platforms beyond Amazon and Flipkart (Myntra, Ajio, or regional equivalents).

- Experience with additional quick commerce platforms beyond Blinkit and Zepto (regional or emerging players).

- Familiarity with catalog/content optimization and A+ content or rich media for marketplace listings.

- Exposure to marketing mix modeling (MMM) or incrementality testing specific to retail/marketplace media.