Lead - Performance Marketing/Growth - Quick Commerce - D2C Food

Description:

Location: Mumbai

Function: Growth / Digital Marketing

A fast-scaling FMCG company with a strong presence across instant meals, snacking, and new-age global food brands is looking to hire a Lead Performance Marketing (Quick Commerce Growth) to drive revenue and visibility across Indias leading Q-commerce platforms.

This is a hands-on growth role, not a pure media-buying position. The mandate is clear: turn platform media spends into sustained GMV, rankings, velocity, and repeat demand across Blinkit, Zepto, Instamart, BB Now, and emerging quick-commerce channels.

Key Responsibilities:

- Own end-to-end performance marketing strategy and execution across Q-commerce platforms

- Drive search, browse, category visibility, sponsored listings, and in-app placements

- Manage and optimise daily campaigns with a strong focus on ROAS, contribution margins, and rankings

- Own Q-commerce media budgets and dynamically reallocate spends based on performance

- Work closely with content and design teams to optimise creatives, listings, PDPs, and keywords

- Build and track dashboards covering GMV, ROAS, CAC, share of voice, and repeat metrics

- Collaborate cross-functionally with sales, supply chain, finance, and product teams to ensure growth is backed by availability and execution

- Lead growth for new launches with clear ramp-up and scale plans

What Were Looking For:

- 59 years of experience in performance marketing, with 23 years of strong Q-commerce exposure in a CPG/FMCG setup

- Hands-on experience with Blinkit, Zepto, Instamart, BB Now ad ecosystems

- Strong understanding of ranking mechanics, velocity drivers, ROAS, and contribution margins

- Proven track record of scaling brands profitably on quick-commerce platforms

- Highly analytical, execution-driven, and comfortable operating in fast-feedback environments

Non-Negotiables:

- This role is hands-onyou execute, optimise, and course-correct daily

- Strong commercial mindset and ownership orientation

- Ability to move fast in a high-growth, high-accountability environment

Why This Role:

Quick commerce is the fastest-moving growth channel in FMCG today. Visibility now defines category leadership tomorrow. This role directly owns that battlefieldprofitably and at scale.