PERFORMANCE MARKETING LEAD:

If you are a disciplined marketing operator who understands that paid media is not about launching ads but about building a predictable, scalable revenue engine - and you are comfortable being accountable for measurable growth - this role is for you.

We are looking for our Performance Marketing Lead to own and elevate the paid acquisition strategy of a premium, science-led beauty brand. Rather than high-level media planning, this role is for a practitioner who finds professional satisfaction in structure, testing rigor, and commercial clarity. You will own the execution of a high-standard paid media roadmap: from designing creative testing systems to scaling across Meta, Native, TikTok, and emerging channels.

If you enjoy working at the intersection of data, psychology, and premium consumer brands, this role is built for you.

WHO THEY ARE:

Our client is a Switzerland based premium beauty and longevity brand. Their mission was born from a "perfect storm" of stress that led to a breakthrough: the solution to stress-induced aging lies in the fusion of 5,000-year-old botanical intelligence and cutting-edge Swiss clinical precision.

They are pioneers in reversing the visible impact of cortisol on skin, scalp, and hair. Already trusted by over 25,000+ women across Europe, they provide an ecosystem of high-performance topicals, ingestibles, and holistic wellness rituals.

Their culture is:

- Rooted in results: They bridge the gap between "natural" and "effective." Every product delivers visible results - seen, touched, and felt - within 30 days.

- Driven by balance: They combine scientific meticulousness with commercial discipline in the quest for being #1 in the category.

- Fast-paced & purposeful: They are a lean, international team that values ownership, speed, accountability and openness.

LOCATION:

This is a full-time remote role based in India. We hire for ownership, skill, and performance - not geography. You will work closely with international leadership and cross-functional teams.

WHAT'S IN IT FOR YOU:

- Full remote flexibility: Operate independently with clear performance expectations.

- Direct revenue impact: Your decisions will directly influence acquisition efficiency and growth trajectory.

- High ownership: You will not manage dashboards passively - you will shape outcomes for one of the fastest growing brands in the category.

- Growth potential: Strong performers gain strategic influence, performance incentives, and long-term growth opportunities.

WHAT YOU'RE GETTING INTO:

- Strategize on the overall consumer personas, consumer funnels, and consumer journeys for my client working closely with the founders and executive team.

- Own the paid acquisition roadmap across Meta, along with Native, Google, TikTok, and additional performance channels as we scale.

- Design and maintain a structured creative testing engine with clear hypotheses, iteration cycles, and performance benchmarks.

- Translate revenue targets into disciplined budget allocation and channel strategy decisions.

- Continuously optimize for CAC, blended CPA, contribution margin, and customer acquisition quality.

- Collaborate closely with the DTC E-commerce team (conversion and retention) and Communications team (creative and copywriting), along with a network of leading agencies across Europe, to ensure traffic quality aligns with on-site performance and brand positioning.

WHO YOU ARE:

- 5+ years of hands-on performance marketing experience for DTC brands.

- Deep expertise in Meta Ads Manager, with proven ability to scale budgets while protecting efficiency.

- Experience in testing and scaling across additional channels such as Native or TikTok or others.

- Strong analytical mindset with the ability to translate data into decisive actions.

- Structured in experimentation - you build testing roadmaps, not random campaigns.

- Comfortable operating independently in a remote environment with high accountability and ownership of results.

- Experience in premium beauty, wellness, or science-led consumer brands is preferred.

WHAT SUCCESS LOOKS LIKE:

- 30 Days: You have audited all active accounts, cleaned up inefficiencies, and established a structured testing and reporting framework.

- 60 Days: Creative testing cadence is disciplined and consistent. Budget allocation reflects clear performance signals. Early efficiency improvements are visible.

- 90 Days: Paid revenue growth is structured and scalable. A repeatable acquisition engine is in place across Meta and secondary channels, with clear visibility into CAC stability and future scale potential.

- My client is on the path to becoming a category leader, with rapid growth rates driven by a bold mission, superior products, and a driven team. If you're a talent with proven skills in Performance Marketing, energy for international learning and growth, and a passion to get results: this job is for you.