Lead - Performance Marketing - FMCG

Responsibilities:

- Drive online sales growth across the brand's D2C website.

- Plan and execute performance marketing campaigns across Meta, Google, and other digital channels to drive sales and improve ROAS/ROI.

- Manage marketing budgets and optimize spends across channels, products, audiences, and campaigns for better returns.

- Track and improve key metrics such as CAC, ROAS, conversion rate, AOV, CTR, CPC, LTV, and RTO.

- Use data and customer insights to improve website and marketplace performance, optimize creatives and campaigns, and drive customer acquisition, retention, and profitable growth.

Profile Needed:

- Candidates with 5+ years of experience in performance marketing.

- Proven experience in driving and improving D2C website conversion rates, with a strong focus on turning traffic into revenue.

- Minimum 4+ years of hands-on experience with D2C brands, preferably in fast-paced, growth-oriented businesses.

- Strong expertise in performance marketing across Meta, Google, marketplaces, and other digital acquisition channels.

- Strong understanding of customer funnel optimization, including acquisition, conversion, retargeting, retention, and repeat purchases.