The Performance Marketing Manager drives measurable growth and revenue by developing and executing data-driven digital marketing strategies across various paid channels. This role requires a strong analytical mindset, hands-on campaign management skills, and a relentless focus on optimizing key performance indicators (KPIs) and maximizing return on investment (ROI).

Strategy & Planning

- Strategy Development: Develop, own, and execute the comprehensive performance marketing strategy to drive customer acquisition and revenue growth across Marketplace and QComm platforms

- Budget Management: Manage and forecast the performance marketing budget across all channels, ensuring optimal allocation and efficient spending to achieve targets like Cost Per Acquisition (CPA) and ROAS.

- Channel Mix Optimization: Determine the optimal mix of spends across platform and work out BrandxPlatform level strategy and investments to maximize throughputs and ROI.

Campaign Execution & Optimization

- Hands-on Campaign Management: Campaign planning, conceptualization, lower funnel asset creation and full funnel performance marketing campaigns encompassing acquisition, retention and re-activation across major platforms along with the Agency.

- Track metrics such as Conversion rate (CTR ATC Purchase), ROAS and Platform ROI, Category Rany, Search Share, Repeat Purchase % and Customer Retention Rate. Recommend data-driven actions for improving conversions and reducing churn to ensure e-com KPIs are met

- Lead growth experiments (funnel design, test-learn cycles) and turn learnings into repeatable playbooks

- Own e-com campaign evaluations end to end through analysis of campaign KPIs

- Owner of the ECOM SLAs incorporating the coordination and execution of Planning timelines and PO management between Brillon and the Ecom Media Agency for timely roll out of ECOM plans to the platforms.

Growth and Revenue Leadership - Analyze unit economics including CAC vs LTV, TaCOS vs ROAS and pricing/promo impacts learnings into actions for optimized spends strategies with an eye on achieving e-Com business KPIs.

- Managing end to end e-com media budgets (P money) and ensuring monies are utilized in the most efficient manner. Look after the books management along with finance team including monthly planning cycles and provisioning

- Design and execute data-led growth strategies across Ecom/ QCom platforms

- Collaborate with cross functional team (Sales, Marketing, Finance) to align on plans, pricing strategies and end goal delivery

- Performance and Channel Marketing - Optimize PCP Content (A+, Ratings and Reviews, SEO, Promos/pricing) to drive visibility, conversion, and demand during event / non-event periods

- Lead ROI-driven paid marketing campaigns across platforms with deep analytics and experimentation

- Build and manage a scalable campaign engine supported by marketing automation and CRO best practices.

Data Analysis, Tracking & Reporting

- Build detailed performance dashboard and report on key performance marketing metrics like Conversion rate, ROAS etc.

- Performance Monitoring: Own the monitoring and analysis of daily, weekly, and monthly campaign performance metrics (e.g., CPA, ROAS, CTR, CVR, LTV, Impression Share).

- Data Insight: Utilize web analytics tools (e.g., MSCanit, Account dashboards) and attribution platforms to analyze complex data sets, identify trends, and provide actionable insights.

- Reporting: Create clear, insightful performance reports and dashboards for internal stakeholders and senior leadership, communicating key findings, results, and recommendations.

- Technical Integrity: Ensure all tracking (pixels, tags, conversions) and attribution models are implemented correctly and maintained for accurate measurement across all channels.

Cross Functional Collaboration - Develop category strategies along with Brand Team including search vs browse dynamics, brand store designs, and hero/defend/conquest tactics

- Collaborate and cooperate with media agency and brand team to define A/B testing opportunities for input into content brief

- Collaborate cross-functionally with E-Com KAMs, Agency, Category and Finance team to drive weekly/monthly alignments and budget controls

- Work closely with the Agency to align monthly business reviews (MBRs) with leadership team

- Agency/Vendor Management: Oversee external agencies or technology vendors (if applicable) to ensure they meet performance goals and adhere to best practices.

Internal & External Stakeholders

External - Agency Partner- Media/ creative/ digital and Ecom

Internal - Cross functional stakeholders

Skills Required

Functional - Strong analytical mindset with expertise in Excel, dashboards and marketing analytical tools

- Platform proficiency

- Exceptional analytical skills with the ability to turn data into strategic recommendations.

- Deep understanding of P-Money deployment and ROI

- Understanding of tools and tech to drive results and efficiency

- Entrepreneur mindset

- Experience with eCommerce marketplace ads/ QCommerce

Behavioral - Ability to collaborate effectively with different stakeholders

- Excellent communication skills

- Strategic thinking

- Strong cross functional collaboration

Qualifications:

- We are looking for candidates with more than 5 years of experience in Performance Marketing. FMCG experience in D2C brands is a preference.

- Bachelor's degree in Marketing, Business, or a related quantitative field. MBA from a reputed institute will be preferred.