Client - Fast Fashion start-up led by 3 IIT Delhi Alumni (Collective Experience 75 years); What will you be building - Zara Quality at Zudio Scale Job Description: We are looking for a Performance Marketing Lead who is obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads its about building a data-driven customer acquisition machine. What Youll Do: - Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels - Understand which borrower segments perform best, and design campaigns to reach them - Run continuous A/B tests creatives, audiences, copy, landing pages, everything - Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery - Optimize every part of the funnel from click to buy - Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance - Explore innovative and non-traditional channels including WhatsApp, influencers, partnerships, and offline integrations - Use creative automation tools to test and scale ad creatives rapidly - Analyze performance across customer segments not just for acquisition cost, but also for repayment behavior and profitability What Youll Need: - 4+ years of experience in digital marketing for a Fashion / eCommerce setup - Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube - Familiarity with mobile app performance marketing and conversion funnels - Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools - Strong analytical mindset you use data to drive every decision Bonus if you have: - Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks) - Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards What Success Looks Like: - You are acquiring the right borrowers not just the cheapest ones - You are testing, learning, and improving every week with a clear experimental mindset - You dont just follow trends you explore what works best for this product, this audience, right now

Bangalore

Lead - Performance Marketing - Fashion D2C 

Job Description for Lead - Performance Marketing - Fashion D2C  in TAAS Partners in  Bangalore for (4-7) years of experience. Apply Now!