Lead - Performance Marketing - eCommerce

Marketplace Growth:

- Develop and execute performance marketing strategies across Amazon, Flipkart and Myntra to drive revenue, visibility and sustainable growth.

- Campaign Strategy: Plan, launch and optimise marketplace advertising campaigns aligned with business and brand objectives.

- Experimentation & Growth: Run tests, experiments and growth-hacking initiatives to identify new opportunities and continuously improve campaign performance.

- Bidding & Optimisation: Build effective bidding strategies and optimise campaigns to maximise ROAS, ROI and overall marketing efficiency.

- Performance Forecasting: Develop performance forecasts and translate marketplace data into actionable recommendations for brands.

- Budget Management: Own and optimise marketing budgets, ensuring efficient allocation of spends across campaigns and platforms.

- Data & Insights: Analyse traffic, campaign and marketplace performance to identify trends, opportunities and areas for improvement.