Job Title : Lead - Performance Marketing

Function : Marketing / Growth

Level : Senior Manager / Lead

About the Role :

- We are looking for a Performance Marketing Lead who will own paid acquisition across all digital channels - from strategy and budget allocation to execution, optimisation, and measurement. This is a high-ownership role for someone who thinks in funnels, lives in dashboards, and has a proven track record of scaling efficient growth through data-driven paid media.

- You will lead a team of performance marketers and agency partners, working closely with product, brand, data, and business teams to drive measurable revenue and user growth at the lowest possible cost.

What You Will Own :

Paid Acquisition Strategy :

Own the full performance marketing strategy across channels - Google Search, Display, YouTube, Meta, Instagram, Snapchat, affiliate, and programmatic

Define channel mix, budget allocation, and bidding strategy based on business objectives and CAC targets

Build always-on campaigns alongside seasonal and launch-driven campaign strategies

Identify new and emerging channels - CTV, influencer performance, vernacular platforms - and test them with structured experiments

Campaign Management & Optimisation :

- Own end-to-end campaign setup, management, and optimisation across all paid channels

- Monitor campaign performance daily - CTR, CPM, CPC, CPA, ROAS, and CAC - and make real-time optimisation decisions

- Run structured A/B tests on creatives, audiences, landing pages, bidding strategies, and offers

- Manage large-scale budgets with accountability for efficiency and outcome delivery

Funnel Ownership & Conversion Optimisation :

- Own the paid-to-conversion funnel - from ad impression through landing page, sign-up, and first transaction

- Work with product and design to optimise landing pages, app store listings, and post-click experiences

- Identify funnel drop-off points and build experiments to improve conversion at each stage

- Integrate performance marketing with CRM and lifecycle flows to maximise LTV from acquired users

Data, Analytics & Attribution :

- Build and own the performance marketing measurement framework - attribution model, incrementality testing, and media mix modelling

- Partner with data and analytics teams to ensure accurate tracking, pixel health, and event firing across all platforms

- Define and monitor north star metrics - blended CAC, payback period, ROAS by cohort, and revenue contribution by channel

- Create weekly and monthly performance dashboards for leadership and business stakeholders

Creative Strategy & Production :

- Partner with brand and creative teams to develop high-performing ad creatives - static, video, carousel, and native formats

- Build a creative testing framework - hypothesis-driven testing of hooks, formats, messaging, and CTAs

- Analyse creative performance data to identify winning patterns and brief the next iteration

- Ensure creative output is aligned with channel-specific best practices and audience signals

Team & Agency Management :

- Lead and mentor a team of 3-6 performance marketing managers and associates

- Manage relationships with media agencies, ad tech platforms, and affiliate networks

- Set clear KPIs for team members and hold regular performance reviews

- Build in-house capability over time - reduce dependency on agencies for core execution

Budget Management :

- Own the performance marketing P&L - annual budget planning, monthly forecasting, and real-time reallocation

- Maintain rigorous spend governance - ensure every rupee is tracked, justified, and optimised

- Report spend vs outcome to the CMO and business leadership on a regular cadence

Who We Are Looking For :

Experience :

- 6-10 years in performance marketing with at least 3 years in a lead or senior role owning large budgets

- Demonstrated experience scaling paid acquisition for a B2C consumer brand - e-commerce, fintech, edtech, food tech, or consumer SaaS preferred

- Track record of managing monthly budgets of - 1 Cr or more with clear ROAS and CAC accountability

- Hands-on experience across Google Ads, Meta Ads Manager, DV360, and affiliate platforms

- Prior experience managing a team and agency relationships

Skills :

- Expert-level command of Google Ads and Meta Ads Manager - campaign structure, bidding, audience segmentation, and creative testing

- Strong analytics skills - comfortable with Google Analytics, AppsFlyer, Adjust, Branch, or MMP platforms

- Proficiency in attribution modelling - last click, data-driven, MMM, and incrementality testing

- Solid understanding of app marketing - UAC, SKAdNetwork, iOS privacy changes, and Android install campaigns

- Ability to brief and evaluate creative - you know what makes an ad stop the scroll

- Strong Excel and data visualisation skills - Power BI, Tableau, or Looker

- Comfortable with SQL for pulling custom performance reports

Mindset :

ROAS obsessed - every decision is anchored to efficiency and outcome

Experimental by nature - you run tests constantly and let data decide

Budget owner - you treat the marketing budget like your own money

Commercially sharp - you understand the connection between CAC, LTV, payback period, and business viability

- Collaborative - you know that performance marketing does not work in isolation from product, brand, and CX

Key Metrics You Will Be Measured On :

- Customer Acquisition Cost (CAC) by channel and cohort

- Return on Ad Spend (ROAS) - blended and by channel

- Monthly and quarterly new user acquisition targets

- CAC payback period

- Conversion rate from paid traffic to first transaction

- Creative testing velocity and winning rate

- Budget utilisation and forecast accuracy

- Team capability and retention

Qualifications :

- Graduate in Engineering, Business, Statistics, or a related field

- MBA from a Tier 1 institution preferred but not mandatory if track record is strong

- Google Ads and Meta Blueprint certifications preferred

- Certifications in analytics or growth (Reforge, CXL, or similar) are a plus