Lead - Performance Marketing - D2C

About Us:

We are a fast-growing Beauty & Personal Care D2C brand, backed by strong growth and scale ambitions. We are looking for a Performance Marketing Lead who can drive customer acquisition, retention, and revenue growth by owning the entire digital marketing charter across platforms.

Role Overview:

- The Performance Marketing Lead will be responsible for scaling paid campaigns across TikTok, Meta (Facebook/Instagram), and Google, while managing large ad spends and leading a high-performing team.

- This is a leadership role with direct P&L impact, reporting to the Head of Marketing / Co-Founder.

Key Responsibilities:

- Own and execute performance marketing strategy across TikTok, Meta & Google (mandatory)

- Drive ROI-focused acquisition and retention campaigns for the brand

- Manage and optimize monthly spends of - 3-5 Cr across platforms

- Lead a team of 6-8 marketers, with 4 direct reports

- Partner with product, brand, and creative teams to deliver impactful campaigns

- Track, analyze, and report performance metrics to leadership

Key Requirements:

- 6-10 years of experience in performance marketing (Beauty / Personal Care / D2C preferred)

- Mandatory: Hands-on expertise in TikTok Ads + Meta Ads (applications without this will not be considered)

- Proven track record of managing high ad spends at scale

- Strong leadership skills with prior team management experience

- Analytical mindset with strong ROI and CAC focus