Lead - Performance Marketing - D2C Business

Performance Marketing Lead

Description:

We are currently hiring for a Performance Marketing Lead for a fast-growing D2C brand. This role will be responsible for driving strategy, execution, and portfolio-level growth across paid marketing channels, with a strong focus on delivering profitable and scalable growth.

The ideal candidate is someone with a strong blend of strategic thinking and hands-on execution, with proven experience in scaling consumer brands through performance marketing.

Key Responsibilities:

- Own end-to-end performance marketing strategy and execution across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)

- Drive customer acquisition and revenue growth while optimising key metrics such as ROAS, CAC, and LTV

- Manage and scale large advertising budgets across multiple campaigns and product lines

- Build and optimise retargeting and remarketing strategies to improve conversion and retention

- Stay updated with platform changes, industry trends, and emerging growth opportunities

- Mentor and guide junior team members, contributing to the overall growth strategy

Candidate Profile:

- 3-5 years of experience in performance marketing, preferably within D2C or consumer brands

- Demonstrated experience in scaling campaigns profitably on Meta and Google Ads. Should have worked on spends upwards of 2-3 cr

- Strong understanding of performance funnels, user acquisition, and campaign optimization

- Ability to balance brand objectives with performance outcomes

- Excellent stakeholder management and cross-functional collaboration skills

Location: Bangalore