Lead - Performance Marketing - Acquisition - IIT/NIT

Key Responsibilities:

- Growth Marketing & Performance Optimization: Develop and execute comprehensive growth marketing strategies with a strong focus on performance marketing, SEO, and ancillary channels. Lead end-to-end management of LinkedIn marketing campaigns from planning to execution, ensuring optimal ROI and brand visibility. Work closely with analytics teams to monitor, analyze, and optimize key performance metrics across channels.

- Scaling Ancillary Channels: Identify, test, and scale ancillary marketing channels to support and drive incremental user acquisition, engagement, and revenue growth. Collaborate with cross-functional teams to integrate marketing initiatives with overall product and business strategies.

- Campaign Management & Execution: Plan, execute, and optimize digital campaigns across multiple channels while ensuring consistent brand messaging. Utilize data-driven insights to refine channel strategies, manage budgets, and ensure that each campaign achieves its targets.

- Collaboration & Reporting: Report directly to the founders, providing regular updates and strategic recommendations based on performance analysis. Work in tandem with product, sales, and content teams to ensure the marketing strategy is aligned with business goals. Keep abreast of digital marketing trends and emerging best practices to maintain a competitive edge.

Qualifications & Requirements Educational Background:

- Must be an alumnus from a premier institute (IIT/NIT/Engineering colleges preferred).

Experience:

- Demonstrable expertise in growth marketing, SEO, and/or performance marketing.

- Proven track record in scaling ancillary channels, with quantitative achievements to showcase your impact.

- Hands-on experience managing and optimizing LinkedIn marketing campaigns.

- Strong analytical skills with the ability to transform data into actionable insights.

Skills & Competencies:

- Strong analytical skills with the ability to transform data into actionable insights.

- Proficient in using marketing analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, SEMrush).

- Excellent communication and project management skills, with a collaborative approach to working with cross-functional teams.

- A proactive, experimental mindset capable of driving continuous improvement in all marketing initiatives.

- Additional Attributes: Entrepreneurial spirit, with an ability to adapt in a fast-paced startup environment.

- Creative thinker who can balance innovative ideas with practical execution.