Requirement for Lead - Performance Marketing Education: Ideally a post-graduate in business, marketing, IT, digital etc. Can also consider graduates in technology or business with exceptional background. Should have done most or many of these certifications. Google Ad certifications - Search - Display - Video - Measurement - Google Analytics Individual Qualification (GAIQ) - Meta certifications - Facebook blueprint ( Digital Marketing Associate, Media Planning professional) - Hubspot In-bound Marketing - Linkedin Marketing Certification - Adobe Digital Marketing accreditation - Certified Information System security professional (Cyber Security) - Conversion Optimisation certification - Mobile Marketing Association certification - SEO certification Experience: 5-7years in Digital Marketing alone - Organisation/ Industry background: Preferred - BFSI, Auto, Startups. Can also look at exceptional agency folks who have worked closely with top clients in these sectors. - Should have worked in environments where both process orientation and subject depth as well as "hustle" are important. - Should have worked in places having tight deadlines and a need to be agile. Personality: Should have a growth mindset, be resilient. Key Responsibility: - Develop and implement performance marketing strategies. - Campaign planning and execution. - Conversion rate optimisation (including re-engage strategies) and new user acquisition. - Retention strategy and customer life-cycle management. - Data analysis and insights, review and reporting. - Market research and competitive analysis. - Forecasting and goal setting - Technology and tool management and new tool / technology induction. - Agency and partner management - Work with stakeholders - both internal (Brand, Marketing & Sales teams) and external stakeholders (Agencies and Partners) - Marketing and Sales Cloud management

Gurgaon/Gurugram

Lead - Performance Marketing 

Job Description for Lead - Performance Marketing  in B Placed Pvt Ltd in  Gurgaon/Gurugram for (5-7) years of experience. Apply Now!