Lead - Performance Marketing

Job Description :

We are looking for a data-driven and execution-focused Performance Marketing & SEO Lead to own our cross-channel digital growth strategy. In this role, you will hold full end-to-end accountability for paid media (Google, Meta) and organic search performance.

You will be responsible for scaling customer acquisition, driving revenue, and maintaining key unit economics including target CAC, ROAS, and contribution margins. The ideal candidate thrives at the intersection of analytics, creative strategy, conversion rate optimization (CRO), and cross-functional leadership.

Key Responsibilities :

Paid Media Ownership (Google & Meta):

i. Campaign Strategy & Execution: Architect, launch, and manage high-performing paid campaigns across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).

ii. Funnel & Target Optimization: Drive customer acquisition while strictly adhering to performance metrics: Target ROAS, CAC, LTV, and Contribution Margin.

iii. Continuous Testing & Optimization: Relentlessly test and iterate on account structures, audience segmentation, bid strategies, creative assets, and landing page experiences.

Search Engine Optimization (SEO):

i. Organic Strategy & Growth: Develop and execute a comprehensive SEO roadmap to drive scalable organic traffic and revenue growth.

ii. Technical & Content SEO: Lead technical SEO audits (site speed, crawlability, indexing) and partner with content teams on keyword strategy, content planning, and backlink initiatives.

Cross-Functional Collaboration & Growth:

i. Creative & Brand Alignment: Work closely with Creative and Brand teams to build a robust pipeline of high-converting creative hooks, ad formats, and copy.

ii. Funnel Conversion (CRO): Collaborate with Tech, Merchandising, and CRM teams to optimize on-site conversion rates, customer retention journeys, and landing page performance.

iii. Analytics & Reporting: Track, analyze, and present weekly/monthly channel performance reports, offering clear actionable insights and growth hypotheses.

Qualifications & Skills :

- Experience : 4+ years of hands-on experience managing large-scale performance marketing budgets across Google Ads and Meta Ads, combined with a strong track record in organic SEO growth.

- Analytical Mindset : Deep understanding of unit economics (CAC, ROAS, LTV, Margin Analysis, MER) and web analytics tools (Google Analytics 4, Search Console, Ahrefs/Semrush).

- Technical Proficiency : Mastery of Google Ads Manager, Meta Ads Manager, Merchant Center, and tracking/attribution setups (pixel setup, CAPI, GTM).

- Execution & Collaboration : Ability to translate performance data into creative briefs and cross-functional technical requirements seamlessly.

- Growth Mentality : Comfortable operating in a fast-paced environment, making data-backed decisions under tight timelines.