Lead - Performance Marketing

Industry: 4+ years Location: Chennai (on-site)

The Role:

We are looking for a data-obsessed, hands-on Performance Marketing Lead to build and scale our digital sales engine from the ground up. You will be responsible for the end-to-end execution of paid media on our brand website and the strategic management of advertising tools on major marketplaces including Flipkart, Myntra, and Amazon. This role requires a unique blend of technical platform mastery, agency management, and sharp business acumen.

Key Responsibilities:

D2C Growth: Plan, execute, and optimize daily performance campaigns across Meta (FB/IG) and Google Ads (PMax, Search, Shopping) to drive profitable sales on the company website.

Marketplace Ad Mastery: Manage and monitor the Myntra Ad Platform (MAP) and Flipkart PLA/PCA dashboards.

Search Analytics: Utilize search analytics to identify keyword gaps and optimize "Always-on" campaigns.

Agency Management: Act as the primary point of contact for external digital agencies.

Performance Auditing: Set KPIs and audit agency performance daily to ensure accuracy and focus on meaningful business metrics over vanity metrics.

Full-Funnel Analytics: Build and maintain real-time dashboards tracking CAC, ROAS, LTV, and RTO (Return to Origin) rates.

System Building: Establish the "First 90 Days" process for creative testing, keyword harvesting, and budget pacing where none currently exist.

Skills & Qualifications:

Experience: 4-6 years of experience in performance marketing, specifically within the Fashion/Lifestyle e-commerce sector or a specialized marketing agency.

Platform Expertise: Deep proficiency in GA4, Meta Business Suite, and Google Ads Manager.

Marketplace Proficiency: Hands-on experience with Marketplace Seller Portals, specifically Flipkart and Myntra Search Analytics.

Analytical Depth: Proven ability to translate complex data into "Right Questions" for agencies and "Actionable Insights" for leadership.

Execution: Highly hands-on and capable of building systems and processes from scratch.

Reporting & Impact:

Reporting directly to the VP - Digital, you will play a critical role in defining the profitability and growth trajectory of the brand's digital channels. You will bridge the gap between technical execution and high-level business strategy.

Note:

The interested professionals with relevant experience should be in Chennai or comfortable relocating to Chennai.