Lead - Performance Marketing

Role: Performance Marketing Lead

Location: Gurgaon

Working Mode: WFO, (5.

5 Days with Alternate Saturdays Off)

Experience: 3+ Years

Job Overview:

- We are looking for a Performance Marketing Lead to drive the brand's paid growth across all digital channels.

- This role is responsible for full-funnel media strategy, campaign execution, optimisation, and delivering efficient CAC and strong ROAS while building scalable acquisition and retention engines.

- You will manage large monthly budgets, run rapid experiments, and work closely with brand, growth, creative, and product teams to deliver high-impact results.

Key Responsibilities:

- Plan, execute, and optimise campaigns on Meta, Google, YouTube, Affiliates, Programmatic

- Own daily performance dashboards (CAC, ROAS, CVR, CTR, AOV, LTV)

- Ensure channel efficiency and profitable scaling at all times

- Full-Funnel Strategy & Optimisation

- Build upper-funnel + mid-funnel + performance-led campaigns

- Rapidly test creatives, audiences, landing pages, and targeting frameworks

- Manage remarketing, retention, and cross-sell funnels

- Creative Strategy & Testing

- Collaborate with brand and creative teams to build high-performance ad creatives

- Run structured A/B tests across formats (UGC, motion, product films, seasonal edits)

- Share insights on hooks, messaging, and visuals driving maximum impact

- Website & Conversion Alignment

- Partner with CRO / Growth to align landing pages and funnels

- Improve conversion rates via insights from traffic behaviour

- Implement UTM frameworks, attribution models, and funnel tracking

- Budgeting & Forecasting

- Own monthly media planning

- Forecast spends needed to achieve revenue goals

- Analytics & Reporting

- Build structured reports for daily, weekly, and monthly performance