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212
Applications: 59
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Posted in
Sales & Marketing
Job Code
1608037
Lead - Performance Marketing
Posted 3 months ago
Posted 3 months ago
Lead - Performance Marketing
Roles and Responsibilities:
- Develop and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets
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Posted By
Job Views:
212
212
Applications: 59
Recruiter Actions: 0
Posted in
Sales & Marketing
Job Code
1608037
