Innoquest's prestigious clients in B2B digital marketing and performance agency serving enterprise clients across the US, UAE, and EMEA are looking for a PPC & Paid Media Lead .

Mandatory ask :

- Must have strong hands-on experience in PPC/performance marketing (Google Ads, Meta, LinkedIn Ads).

- US market experience is a must.

- Own end-to-end paid media strategy and execution across Google Search, Google Display Network, YouTube, Meta Ads (Facebook and Instagram), and LinkedIn Campaign Manager for a portfolio of B2B enterprise clients across the US, UAE, and EMEA markets

- Plan, build, launch, and continuously optimize campaigns across all stages of the B2B funnel - from top-of-funnel awareness and demand generation through to bottom-of-funnel lead capture, MQL conversion, and pipeline contribution - with a clear understanding of how paid channels interact with longer sales cycles.

- Manage and allocate monthly ad budgets of $50,000 and above across accounts, applying sound budget pacing, bid strategy selection, and spend efficiency principles to consistently deliver against ROAS, CPA, and CPL targets.

- Lead keyword research, match type strategy, negative keyword management, audience targeting, demographic layering, and custom intent and in-market audience builds tailored to B2B buyer personas in SaaS, technology, networking hardware, and professional services verticals.

- Set up and manage conversion tracking end-to-end - including Google Tag Manager implementation, GA4 event mapping, LinkedIn Insight Tag, Meta Pixel and Conversions API, and offline conversion imports from CRM systems such as HubSpot and Salesforce - ensuring attribution is accurate across all paid touchpoints.

- Conduct rigorous A/B testing across ad copy, creative formats, landing page variants, bidding strategies, and audience segments; document test results and apply learnings systematically across accounts to drive continuous improvement

Skills & Qualifications :

- 8 to12 years of hands-on paid media experience, with a strong preference for candidates from a digital marketing agency background managing multiple B2B client accounts simultaneously

- Demonstrated experience managing monthly ad budgets of $50,000 or more - with a proven track record of delivering against ROAS, CPA, CPL, and pipeline contribution targets, not just spend efficiency

- Expert-level proficiency in Google Ads across all campaign types: Search, Display, Shopping, Video (YouTube), Performance Max, and Demand Gen - with deep knowledge of Smart Bidding strategies, Quality Score optimization, and auction mechanics

- Hands-on proficiency in Meta Ads Manager - including campaign structure best practices, Advantage+ audience and campaign types, creative testing frameworks, Conversions API setup, and attribution window configuration for B2B lead gen

- Solid experience with LinkedIn Campaign Manager - including Sponsored Content, Message Ads, and Conversation Ads; audience builds using job title, seniority, company size, and industry filters relevant to US and EMEA enterprise buyers

- Advanced command of Google Analytics 4 - including event-based tracking, GA4 Explorations, attribution model comparison, and connecting paid campaign data to pipeline and revenue metrics in client reports

- Proficiency in Google Tag Manager for conversion tracking setup, audience pixel implementation, and dataLayer-based event configuration across Google, Meta, and LinkedIn platforms

- Experience building Looker Studio dashboards that present paid media performance in business terms - connecting CPL, MQL volume, pipeline-attributed spend, and channel mix efficiency for executive-level client reporting

- Solid understanding of B2B marketing dynamics - including longer sales cycles, multi-stakeholder buying committees, intent signals, and how paid channels contribute to pipeline across awareness, consideration, and decision stages

- Strong analytical skills and a data-driven approach to decision-making; comfortable working with large datasets, identifying performance trends, and turning observations into actionable account optimizations

- Excellent written and verbal communication skills in English - able to present performance data, strategic recommendations, and budget decisions clearly to US and EMEA-based client stakeholders