Lead - New Product Development - FMCG

Company Overview:

At Wellopia, we are building a next-generation consumer health brand focused on kids.

Who we are looking for:

Someone who can own and drive end-to-end product development, from idea to shelf. This is not a formulation role. This is a builder role for someone who has shipped real products.

What you will do

1. Own end-to-end NPD across formats (ingestibles, topicals, new-age formats)

2. Translate consumer insights into actual products

3. Work closely with formulators to arrive at final product decisions

4. Identify and manage contract manufacturers

5. Own raw material and packaging sourcing

6. Drive rapid iteration cycles (2-4 weeks)

7. Handle batch trials, failures, and improvements

8. Work with design and marketing to ensure product-market fit

9. Own costing, margins, and scale readiness

10. Build and improve NPD processes as we scale

What we are looking for

1. 6-10 years experience in FMCG / nutraceuticals / food / consumer health

2. Strong track record of launching physical products end-to-end

3.Experience working with contract manufacturers and suppliers

4. High ownership. You take products from 0 to 1 and beyond

5. Strong bias for action. You move fast and iterate faster

6. Ability to balance consumer experience, cost, and feasibility

7. Comfortable working in early-stage, unstructured environments

What will make you stand out

1. Experience in kids category / ingestibles

2. Worked in D2C brands (0- 1 or early-stage)

3. Hands-on experience with product failures and iterations

4. Strong understanding of ingredients and product formats (without being a pure formulator)

What this role is NOT

1. Not a pure R&D / lab role

2. Not a project manager role

3. Not a strategy-only role

4. This is a hands-on product builder role